Knickers Model's Own: A Year of Frugal Fashion

- a darn good option for all Christmas Gift Guides!

We think Caroline Jones' inspiring story and beautiful book, including photos by Rankin, words from the likes of Henry Holland, would make the perfect Christmas gift for fans of:

• Coffee table books that look amazing and become a talking point

• Fashion - particularly ethical/frugal/vintage

• Fundraising - Caroline has raised more than £60,000 for Cancer Research UK

• Supporting Cancer Research UK - a personal charity for many people

• Buying thoughtful, engaging, meaningful presents that make a difference.

The Knickers Model's Own book is officially ‘out there' now since its gala launch at the end of May 2016, and it is available in all good book shops as well as via the Cancer Research online shop:http://giftshop.cancerresearchuk.org/fundraising-and-events/knickers-model-s-own-book.htmlfor just £20. All profits from the sale of the book go to Cancer Research UK.

After putting together a different pre-loved outfit every day for a whole year in 2015, and then dedicating the first half of 2016 to writing, publishing and promoting this amazing book, Caroline is now focused on driving sales and ensuring that copies fly off the shelf to raise even more money for her chosen charity.

Mum of three, Caroline, who lives in Harpenden, is available for interview and she's up for one-to-one personal styling sessions in a local CRUK store with journalists keen to learn more about ‘frugal fashion'. We can provide copies for review consideration and competition prizes. We also have an online press folder bursting with images and more press info:http://bit.ly/1QpEIWx.

We'd love it if more people could discover this book and consider buying a copy for their mum/aunt/best friend/fashion-mad boyfriend, this Christmas.

While the book is packed with frugal fashion tips, and how to make the most of your local charity shop, it is also an emotional read, written from the heart and in honour of Mary, Caroline's Mum, who passed away due to breast cancer in October 2014. Mary's death fuelled Caroline to commit to a year-long campaign of fundraising, which has inspired so many people to pop into charity shops, take frugal fashion seriously, and to donate to Cancer Research UK.

Knickers Model's Own: A Year of Frugal Fashionwould make such a thoughtful, beautiful gift for anyone who has been touched by cancer this year. But, beyond that, it's an inspirational book written by an incredibly strong, driven woman, who stayed focused on fundraising even in the depths of her grief. She's a lovely lady and this is a charity that is very close to our hearts here at LitPR. We'd love to work with you!

All the best,

Helen