The UK’s first Matcha tea
range blended especially for active people with busy lives and who love to exercise
has arrived in the UK for the fitness and health retail market.
The T-tox blended
Matcha tea range is available in three different varieties to cater to the very
specific needs of the fitness and wellness industry, comprising:
Matcha Energise – Better prepares you for activity and exertion by blending Japanese
Matcha green tea powder, Ginger powder, Guarana powder, Ginseng powder and
Gingko Biloba powder. RRP £25 for 40g (63p per cup)
Matcha Recovery - Improves recovery from activity and exertion by blending Japanese
Matcha green tea powder, Peppermint powder, Nettle powder, Milk Thistle powder,
Spirulina and Lavender powder. RRP
£25 for 40g (63p per cup)
Matcha Health – Overall active day performance improvement by blending Japanese
Matcha green tea powder and Moringa powder. RRP £25 for 40g (63p per cup)
T-Tox Glass Shaker – Designed for on the go consumption, simply
‘shake and go’ for a pure fresh tasting non-toxic alternative to plastic. £15
The T-tox blended Matcha
tea range is made using only the best ceremonial grade Matcha. The benefits of Matcha
are well documented, it is evidenced to boost metabolism, burn calories,
naturally detoxify, calm the mind, relax the body, enhance mood, aid
concentration, promote healthy skin tone and lower blood pressure, blood sugar
and cholesterol.
T-tox’s blended Matchas
have been created under the watchful eye of their master tea blender who has
over 18 years experience and Johnny Harris, who is the company Founder and
Managing Director. Harris is an expert on the body and the effects of exercise
and recovery which he has studied over the past 16 years through his
professional work as a personal trainer and sports therapist.
“Many athletes and
fitness enthusiasts take in coffee before a workout due to the documented
improvements to performance, yet so many people I work with noticed the “jittery”
side effects. The product range we have created offers a slow-release “focussed
alertness” and the associated improvements to performance without negatively
affecting sleep. The teas come in a quality convenient tin which keeps the contents
fresh for months, perfect to keep at work or at home or in your gym bag with a
T-tox glass shaker, also available for retail. You take the Matcha Energise
before a workout and the Matcha Recovery post work out and Matcha Health is for
everyday drinking.”
“We have already
received interest from health food shops, health club shops, leisure centres
and some of the luxury shops.”
The teas are available
to the retail market in clearly identifiable brushed steel tins which not only
look and feel high quality but have the added bonus of keeping the tea fresh
for many months. The UK wide launch will be supported by a comprehensive PR and
marketing plan, notable brand ambassadors from the fitness and nutrition
industries, a number of media and consumer launch events and a multi-platform
website.
For sales please
contact: 020 8906 6617
www.t-tox.com
Date: September 2016
Editors Notes:
The second ‘t’ in T-tox
is small.
Company contact information
W: www.t-tox.com
E: johnny@t-tox.com
T: 020 8906 6617
M: 07887 852 437