PR 38412t
20 February 2017
Norbord launches new nationwide SterlingOSB merchant campaign
The industry-wide, national campaign again gives builders and merchants alike the tools they need
"More winners, more prizes, more often"
Following a successful 30
The industry-wide, national "A Great Deal Better" campaign again gives builders and merchants alike the tools they need to maintain the Sterling job in 2017 and encourage sales. Designed to highlight SterlingOSB's strengths in a host of general construction tasks, Norbord's 2017 campaign comprises nationwide advertising and POS support along with PR activities in the media and in branch.
A key element of the campaign is the new improved competition. Heeding feedback from the last two years, the competition, which will run from March to October 2017, comprises weekly prizes of vouchers for holidays, tools and fun days; engaging social media activity will flow throughout the year also.
David Connacher, Norbord's Brand and Communications Manager, comments: "We are excited to see this new campaign rolling out to our committed, and new, merchants across the UK; it has been designed to give more winners more prizes more often. As market leader, we want to continue to provide merchants with the support they need to help their customers see the benefits of SterlingOSB. Our communications strategy over the last few years has focused on educating people about the benefits of OSB and this has resulted in more and more builders using SterlingOSB where they may have
Probably the most versatile wood panel
SterlingOSB is increasingly finding favour in applications previously dominated by softwood ply. Whereas all
For details on how to participate in the competition, please visit www.sterlingosb.com.
For further information on Norbord, please call 01786 812 921 or visitwww.norbord.co.uk.
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With compliments:
Taylor Alden Ltd
Unit 2 Temple Place
247 The Broadway
London SW19 1SE
Tel: 020 8543 3866