Keeping children in a rear facing seat for longer is the safest way to travel.

The Axkid Minikid offers peace of mind.

Keeping children in rear facing seats for longer is customary in some Scandinavian countries and in June 2009 the British Medical Journal recommended that rear facing is the safest way for children under 4 years to travel in a car.

The Minikid from Swedish brand Axkid is specifically designed for children to remain rear facing until they are 25kg in weight or approximately 6 years old. The seat can be easily and safely installed using a vehicles existing standard 3 point seatbelt and comes equipped with a 5 point harness to ensure maximum safety for your child once strapped in. The extra-long leg support allows for installation in a wide variety of vehicles.

The integrated 5-point harness and headrest automatically adjusts according to the size of the child, while a unique tether strap tightening function ensures that tethers are automatically tightened by simply rocking the seat. Deep side wings offer additional side impact protection and 5 recline positions offer maximum comfort for your child.

This seat has passed the rigorous Swedish Plus Test, the strictest car seat standard and complies with ECE R44/04.

ENDS:

Note to Editors:

The Axkid Minikid £295.00www.axkid.co.ukComplies with European Safety Standard ECE R44/04.

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Children have fragile, flexible and poorly developed neck muscles. When a child is forward facing and a frontal collision occurs, the child's head is flung forward in the seat. This will cause an enormous amount of stress in the neck. A child's neck and spine are vulnerable because their spines are still soft and not yet solidified like an adult's.

For more information or high resolution images please contact Nick Butler at Practical Media Services. 01892 667314

nickbutler@practicalmediaservices.com