Kelkay to launch rebranded paving collection at Glee 2014

Kelkay, the market-leading manufacturer and distributor of aggregates, are completely rebranding their current Gardenstone® to Borderstone® which includes Patio Kits, Stepping Stones and Edgings already in the range and also the top selling lines from Borderstone® including Natural Paving both Sandstone and Slate , the range will have many additional new products in each category.

New products comprising of additions to the best-selling ranges of Stepping Stones and Edgings. Kelkays brand new category Block Paving range is available by the unit, by the pack and on Home Delivery giving a new retail dimension to these products. Also new, the Granite Cobble mat sets and Yorkshire walling are some of the latest additions to the Borderstone range offering gardeners and landscapers attractive and durable paving solutions.

Recommended retail prices (RRPs) start at £2.99 for slabs and stepping-stones. The Block Paving is available in 3 designs and 6 colour ways including brindle, charcoal and Cedar with an RRP starting at 45p per block. The Granite comes in contemporary greys and also a traditional Rose. Kelkay's paving products can be ordered in mixed loads, allowing retailers to order the exact quantities they require.

Kelkay will also showcase its new concept for merchandising solutions for its patio and circle feature kits at Glee. The 1.2m Patio Kit Selector merchandise stand will stock a wide choice of Kelkay's most popular patio materials. It will show available colours, prices and pack sizes and recommend related products to help consumers lay paving. Taking up minimal floor space, the stand is designed for retail spaces of all sizes.

Kelkay will also demonstrate the See it Used Paving Floor Display merchandising stand. Promoting cross selling, the stand sets out how much of each product consumers will need. Retailers can choose between full or half display stands.

 Anthony Harker, managing director at Kelkay, said: "Borderstone builds on the quality customers expect from Kelkay. We have extended the selection; ensuring consumers can choose a premium Kelkay product for any paving job. Our investment in new, innovative display stands, meanwhile, will help retailers maximise the profitability of Kelkay products. "

Kelkay's brand portfolio includes Gardenstone®, Borderstone®, Build Mate, easyfountain® and Henri®, providing retailers with a single source of supply for a wide range of garden products.

By promoting aggregates, paving and fountains with eye-catching point of sale, merchandising units and display stands, garden retailers have seen sales grow in these categories.

Glee 2014 takes place at the NEC, Birmingham, 14-16 September. Kelkay will be exhibiting on stands A10-C11 and F06-E07.

For more information, visithttp://www.kelkay.co.uk/.

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