Kelkay to launch 25 new easyfountain^®water feature designs at Glee 2014 

Kelkay, the market leading manufacturer and distributor of aggregates, is expanding its popular water features collection, easyfountain^®,at Glee 2014 with the launch of 31 new designs.

With recommended retail prices (RRP) on new designs ranging from £29.99 to £2,499.99 providing a water feature for all budgets. To ensure that its garden centre customers can maximise on profit opportunities, Kelkay is offering a Price Cruncher package on 19 fountains in the range. easyfountain® products are available in five categories: traditional, contemporary, classic, natural or bronze offering styles to compliment gardens of all types. Price Crunchers can provide up to a £50 price reduction off suggested retail prices to end customers whilst maintaining the garden centres' margins.

The easyfountain brand overhaul coincides with the launch of Kelkay's latest indoor water feature. Created for table tops and mantelpieces, the ceramic Twit Twoo owl water feature is available in six designs. Each design comes with a water recirculation pump. The RRP is £29.99.

Kelkays re-brand of the easyfountain® aftercare range including two new innovative products for 2015. The shine spray and citronella water scent have been created to enhance the appeal of all easyfountain water features. Also new are point-of-sale merchandising stands and revitalised packaging for products including fountain protection covers and one shot algae remover.

Antony Harker, managing director at Kelkay, said: "easyfountain® allows gardeners with any budget to get a beautifully designed, quality water feature, and with its extended choice, the range gives retailers additional sales opportunities."

Kelkay's brand portfolio includes Borderstone®, Build Mate, easyfountain® and Henri® providing retailers with single source of supply for a wide range of garden products.

By promoting aggregates, paving and fountains with eye-catching point of sale, merchandising units and display stands, garden retailers have seen sales grow in these categories.

Glee 2014 takes place at the NEC, Birmingham, 14-16 September. Kelkay will be exhibiting on stands A10-C11 and F06-E07. For more information, visitwww.kelkay.co.uk

For editorial enquiries, contact redheadPR:
Emma De Maio on 07921 160 134 or emailemma@redheadpr.co.uk