My-Knickers, a popular online UK seller of lingerie, have
commented on a recent shoot celebrating bodies of all shapes of all sizes
published by Vogue.
In the wake of a “damaging” advert released earlier in the
month by Victoria’s Secret, in which a number of size 10 models were featured
on an ad with the phrase ‘the perfect body’ emblazoned on the front, American Vogue have published a shoot
aimed at celebrating bodies of various sizes, winning praise from many.
At the start of the month, Victoria’s Secret were forced to
“amend the irresponsible marketing” in the wake of a petition calling on them
to change the ads which received 26,000 signatures. The ad now reads: “A body
for every body.”
Gabriella Kountourides, petition co-founder, said: “We’re
really happy with the change. I think it’s much more positive but we’d still
really like a public apology from Victoria’s Secret and a promise they won’t do
more harmful ads.
“The advert is kind of ironic because it says for ‘every
body’ and yet it’s just one kind of body. We would love to see them incorporate
more girls and bodies, and have everyone there.”
Responding to the controversy, American Vogue published their own shoot on the 12th of
November, showcasing a variety of lingerie models of various body sizes,
prefacing the shoot with the headline: “Give me a D! Give me an F!” Because
Gorgeous Bras Come in All Shapes and Sizes.”
My-Knickers is an online seller of sexy lingerie who often
share their views on breaking industry news and research. The company has
backed the American Vogue photoshoot.
A representative for My-Knickers said: “The Vogue shoot was
great. It’s good to see a company of their stature come out and join the
conversion about size and body image. Most agree that the fashion industry
doesn’t do enough to cater for the vast majority of people, instead often choosing
to rely on unusually slim women. Shoots like the one from Vogue show that you
don’t need to be a size 6 to be sexy.
“At My-Knickers we have sexy lingerie available to suit a
diverse range of body types. All of our products can be purchased online and
will be delivered direct to your door.”
My-Knickers was established in 2001 and is one of the best
online stores in the UK for sexy, stylish lingerie at competitive prices. They
stock a variety of items, from nightwear to fetishwear, and deliver throughout
the country. Visit their site at www.my-knickers.com
to start shopping today.