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5.
May
2015.
NEWS: BDA help take the brakes off Suzuki recall



PRESS RELEASE 

Release date: 5th May 2015

 

BDA help take the brakes off Suzuki recall

 

The quick thinking of one UK time-critical logistics company has helped automotive manufacturer Suzuki to successfully resolve a recall of its UK Celerio models in a matter of days after the car was placed on delivery hold to customers. 

Bespoke Distribution Aviation (BDA) put together a rapid next-day delivery solution to successfully deliver urgent components to 152 Suzuki dealerships nationwide,  which was so effective it was even commented on by BBC’s Top Gear programme. 

The Celerio model was launched in February 2015, but all UK models had to be quickly recalled after the vehicle failed a brake test during an emergency stop at 80 mph under controlled conditions.  Upon failure, Suzuki acted very quickly to have affected vehicles returned to dealerships and immediately contacted BDA who put together a successful innovative logistics solution, enabling delivery of new parts within 24 hours.

Andy Morton, Warehouse Manager of Suzuki’s parts and accessories division explained: “As there were no brake pedal assemblies available in the UK, they had to be manufactured in Japan and imported into the UK very quickly, which is where BDA stepped in and did an incredible job. 

“They organised collection [of the assemblies] in Milton Keynes on a Saturday afternoon and had distributed brake assemblies to 152 dealerships in the UK by 9am the following Monday morning. Indeed, if anyone watched BBC Top Gear at the time they would have seen the presenters actually commenting on how fast Suzuki resolved this issue and BDA helped play an important part in this.” 

The fast response provided by BDA, and the innovative logistics solution the company designed for Suzuki, enabled the manufacturer to relaunch its Celerio model in the UK just a few weeks following the incident, and the company has said that it does not expect the issue to affect sales of the model. 

John Page, Business Performance Director at BDA, who was instrumental in designing and implementing Suzuki’s urgent parts supply strategy, said that incidents like this really demonstrate the importance of innovative time critical logistics solutions, particularly in the automotive sector. 

Automotive manufacturers are being tested far more stringently and the high cost of supply chain failure means that time critical logistics is beginning to become more invaluable to this sector. Vehicle manufacturers are increasingly having to respond to higher levels of quality, safety and production efficiency, which means the efficient use of innovative logistics with built-in contingency, and rapid next-day delivery are invaluable in giving OEMs greater control over their supply chains. We were delighted that our time critical approach and innovative logistics solution was successful in quickly resolving this issue for Suzuki and this is testament to everybody involved.  

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About BDA (Bespoke Distribution Aviation)

BDA (Bespoke Distribution Aviation) is a unique specialist logistics provider from mainland Europe into the UK and Ireland. Connecting daily from Germany, the Benelux and France with its own freight only aircraft and daily road line-hauls, BDA can provides a full range of service options tailored to its customers’ supply chain needs.

 

The company helps businesses to approach logistics in a modern and intelligent way. Unencumbered by fixed networks, BDA creates innovative bespoke solutions for its clients to help them reduce cost, carbon footprint and essentially, time. 

 

This is complemented by a full range of urgent, time critical and day definite delivery solutions; as well as two day and economy solutions, for less urgent stock, replenishments and a full range of B2C delivery solutions.

 

For further information, please contact:-

Editorial – Kevin Turner, Managing Director, BDA on 024 76 303010, kevin.turner@bdaviation.com, or contact Denise Taylor, Bridge PR & Media Services on 024 76 520025, or e-mail denise@bridgepr.co.uk