PRESS RELEASE.
Issue date: 27th November 2015
Surveying business doubles turnover as it restructures for growth
A specialist surveying company has doubled its turnover, and more than doubled its staffing levels,after embarking on a new business development programme with ROM Consultancy.
Pyments, a niche organisation offering a range of quantity surveying services for national and international clients, has recently repositioned its business assisted in part by working with ROM Consultancy, which has enabled the business to remain highly competitive in a market that has struggled during the recent recessionary period. In fact, the business has achieved consistent levels of growth throughout the last three years by developing an extensive new business strategy and implementing it across the business.
As a result of gaining greater intelligence from its customer base, Pyments were able to utilise the new CRM system to better understand the needs of its audiences and restructure its service model to accommodate. ROM worked closely with directors of the business to understand the size of contracts the company aspired to service, the USPs of the company and its audience profiles, before actively engaging with existing and lapsed customers to understand how it could diversify its services to continue to meet their evolving needs.
Tim Hart, Managing Director at Pyments explained: “The construction industry was hit hard by the recession and we knew it was important that we seek external support in order to continue to grow the business during difficult times. We did not have the resource or expertise in-house for focused business development, which is why we sought external support. ROM helped us to reposition the business and place more of a focus on the needs and pain points of our varied customer base, so that we could evolve our existing business model to accommodate this information.
A direct consequence of Pyments’ diversification was an increase in demand for their specialist services, which in turn drove a requirement for more skills and resources in house. As a result, the business has embarked on a wide recruitment strategy more than doubling its employee head count over the last two years, growing from a practice employing just eight people in 2012, to a business that employs 18 people, with plans to double this again in the next few years. These numbers have coincided with an increase in turnover from circa £900K in 2012 to a projected turnover of £1.8 million by the end of 2015.
Tim Hart continues: “With ROM’s assistance and by communicating more effectively with our target markets, we have been able to diversify our market offering and offer a full service to customers on commercial and contractual projects, from inception to completion. We have seen demand for our services grow at a time when the overall performance of the construction industry in the UK has been inconsistent and continually fluctuating. Repositioning our business has enabled us to expand into other areas of the surveying sector, grow our staff levels and increase our turnover, ensuring we remain competitive and poised for even further growth as we now start to leave the recession behind.”
Pyments’ growth does not stop here. The business has further plans for future development, including extending and refurbishing its existing office premises in Warwickshire, which, in line with current workflow levels, will enable the company to accommodate another increase in staff numbers and also provide further capacity for ongoing service diversification. Furthermore, the business has been able to increase its own resources in new business development, fully supported by ROM to continually cascade its systems, knowledge and business conversion skills.
The plan now is for the company to bring its business
development in-house and continue to operate a robust and effective new
business strategy.
-ENDS-
About ROM Consultancy
ROM Consultancy is an experienced and dynamic business development
consultancy helping clients to grow and develop their businesses. ROM provides a strategic high
level telemarketing consultancy and implementation service. Working with
client Directors to clearly identify target audiences; ROM becomes the
facilitator, contacting high level decision maker prospects, introducing the
client, identifying genuine opportunity and setting up qualified
appointments. Then ROM stays alongside their client supporting them to
convert the new business. ROM also offers a range of executive
consulting services designed for directors and partners, who decide to develop,
grow and energise their board. Through expert consultancy, succession and exit
planning, one on one coaching, and support, ROM’s proven methodologies
positively change your business.
For
further information, please contact:-
Caroline Suggett, Managing Director, ROM Consultancy on 01788577344 or Nicola Pittaway, Bridge PR & Media Services on 02746520025, email Nicola@bridgepr.co.uk