Literary News: Mr Motivator signs Literally PR to support the launch of his autobiography -The Warm Up
Due for international release in March 2016
Kent, United Kingdom: Derrick Evans, better known as Mr Motivator, has retained Literally PR Ltd to represent the release of his autobiography. Filament Publishing will publish the life story of Mr Motivator - The Warm Up - in March 2016.
The man we woke up to every morning, and who brightened our day before we left for school/work, is returning to the UK in 2016. Mr Motivator is back and he plans to wake us all up once again - and help call time on the escalating obesity epidemic - with his infectious enthusiasm and passion. But who is the real Mr Motivator? What happened after his GMTV days? What led to his television fame?The Warm Upis a no-holds barred, refreshingly open autobiography from the king of fitness about his rise to celebrity status, the business decisions he made along the way, his life as a father to four children and his three marriages.
Derrick Evans says: "Who knows why and when is the right time to release your life story into the world, but my story needed to be told. Richard Curtis told me many years ago that there was no hurry, but that everyone wanted and would want to know more about Mr M. He advised me to write the book and release it when I felt the time was right. It was a relief and a refreshing experience to put words on paper and to see the life I have lived jump out from the pages. I'm ready to release The Warm Up."
Helen Lewis, director at Literally PR Ltd, explains why she anticipates 2016 to be a momentous year for Mr Motivator: "I grew up with Mr Motivator - my Mum, younger brother and I would join in with his exercises every morning. He positively influenced not just one generation but a wide number of people of all ages, shapes and sizes - and he continues to be a star at PAs around the world. Everyone I talk to about Mr Motivator have personal memories of meeting him, or watching him on television, and they always reminisce with a huge grin... But few people know the truth behind Derrick's life: the trials and tribulations of his early life in Jamaica, migration to Leicester, being left to cope alone without his adopted parents, the business failures and challenges, as well as the happier times of family life after many years of legal battles. I'm looking forward to revealing the real life of Mr Motivator - the man, the father, the fitness guru, the business man, the television star."
Advance review press copies ofThe Warm Upwill be available at the start of January 2016 - to request your copy please contact Helen or Sam at Literally PR. Derrick Evans is available for interview subject to arrangement. He lives in Jamaica but travels regularly and has a series of public appearances already scheduled internationally in 2016. Derrick will be available in London for face-to-face and live interviews in mid-January and early April 2016. Please contact Literally PR for dates and to make bookings. More press information about The Warm Up will follow.
For interviews, editorial opportunities or any other media enquiries please contact Helen or Sam at Literally PR.
HelenLewis@LiterallyPR.comorSamuelBatt@literallyPR.com.
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