Spirent Mobile Device Intelligence Report 2015
Record year in delivering device intelligence services with online smartphone support tripling to over 100,000 hours saving the telecoms industry $US 17,500,000 in customer care costs; full report www.spirent.com/DI-Review-2015
Crawley, UK, 28 January 2016: The year 2015 proved a record-breaking year for the device intelligence business unit of Spirent Communications plc (LSE: SPT). During the year, the unit helped more than 100 mobile network operators (MNOs) and over 70 mobile virtual network operators (MVNOs) to deliver new device intelligence services and support to over1.5 million handset subscribers.
Overview 2015:
the number of distinct Android devices in use globally passed the 18,000 benchmark in 2015 for the first time. A least 12 different versions of Android were in use
1,200 new devices were tested and certified by Spirent's device intelligence unit. This included devices from eight new handset manufacturers
245 how-to guides were added into Spirent's growing online Device Guides smartphone knowledge base
the year also saw increasing numbers of MNOs and MVNOs harnessing the power of device intelligence for better customer engagement and faster on-boarding of new subscribers
Spirent's MVNO specialized business Tweakker added 18 new MVNOs to its customer base during the year predominantly from the American and African markets
Device management was extended for care centers to offer greater online device support and introduce automated customer engagement
Rich and accurate device intelligence was provided to more than 100 operators during the year, specifically verified detection data, tested/certified OTA settings and manual set-up guides, rich capability data, and visual device guides.
Over-the-Air (OTA) settings for over 900 different device models were tested, certified and added to the Spirent device library.
Italian was added to languages used in the device guide library. The guides are now available in 10 languages
Greater device support focus was attributed to the fast-growing African and LATAM markets
Devices from eight new device makers were added for the first time (Acer, Asus, Caterpillar, Microsoft, OPPO, SKY, Tecmobile and XOX) and how-to guides for 80 devices were added for new operating systems.
More operators began to reduce or eliminate device subsidies, which led to an increase in bring-your-own-device (BYOD) subscriptions in networks and further reduced operators' control over device fleets.
How to guides for the first wearable smartwatch was introduced into the Device Guides library
The year saw more operators seeing online smartphone support as a business opportunity and economic benefits. With an average customer care call costing mobile operators about USD 7 per call, Spirent's Device Guides helped the telecoms industry to solve over 2.5 million smartphone problems generated by more than 1.5 million users.
In 2015, Spirent saved MNOs and MVNOs a record USD 17,500,000 in customer care savings.
The full report on Spirent's Device Intelligence Year 2015 can be downloaded from www.spirent.com/DI-Review-2015
Spirent's device intelligence cloud-based Device Guides enable MNOs and MVNOs to provide end-users flexible self-care and high quality customer care experience with radically reduced customer care costs. Through its market leading device intelligence library and APN Setup, MVNOs have fast and seamless zero-touch on-boarding for new subscribers ensuring rapid revenue uptake. By connecting with Spirent's device library, MVNOs can tap into the world's richest and most accurate device capability data, with over 150 data points per device, and to enrich their subscriber insight for marketing and business decision purposes.
About Spirent Communications plc
Spirent Communications plc. (LSE: SPT) is the leading provider of verification, assessment, analytics, and device intelligence solutions. We enable those who deliver networks, connected devices, and communication services to provide a superior user experience. From service provider networks and enterprise data centers to mobile communications and connected vehicles, Spirent works with leading innovators to help the world communicate and collaborate faster, better, and more securely. For more information visit: http://www.spirent.com/About-Us/News_Room
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