PRESS RELEASE - FOR IMMEDIATE RELEASE - 9 FEBRUARY 2016

EVENT MANAGERS ASKED TO ASSESS B2B EXHIBITION ROI 

Exhibitions have been a staple of the UK B2B marketing toolbox for decades. Some would say since The Great Exhibition at Crystal Palace in 1851.

But times and marketing habits are changing faster than ever before. There is no doubt that not all B2B exhibitions are equal in terms of footfall, opportunity cost or conversion.

Recognising that, Hanicke Robins Sanderson has launched an annual B2B exhibition marketing survey, the results of which will provide space buyers and space providers with a snapshot of industry satisfaction and ROI.

The online survey is open to any marketing manager or executive in the UK that has been responsible for managing a B2B exhibition programme during 2015 and can be found online at: https://harosa.typeform.com/to/GkQqzE

The final date for completion is 29 February 2016 with analysis published on 7 March 2016. All respondents who opt to leave contact data will receive the full analysis by email. A snapshot of results will be made available at www.harosa.com.

All respondents leaving contact data will receive a voucher for free exhibition creative to be redeemed by 1 June 2016.

For further information, contact Adrienne Robins on 07855 643094 oradrienne.robins@harosa.com

Or visit:www.harosa.com

Editor's Notes

Hanicke Robins Sanderson provides expert advice on B2B marketing communications. With offices in Liverpool, London and Kent, our expertise spans B2B exhibitions, conferences and events, PR, social and online strategies. The team helps businesses to add fresh creativity and strategy into their marketing programmes.

The B2B Exhibition ROI survey will provide marketing managers and executives with the data needed to benchmark event opportunities and their own performance.