For
immediate release
Volpa joins forces with The ARCHIE
Foundation to make some Bucket Trail noise
Tayside PR and Marketing agency, Volpa, have added their
support to the region’s largest mass participation public event, Oor Wullie’s
Bucket Trail. The trail will see the City of Discovery invaded by over 50
individually designed, equally as mischievous, Oor Wullie sculptures this
summer.
The award winning agency, whose client rosta includes many
of Scotland’s biggest and most popular tourist attractions, will be working
with organisers The ARCHIE Foundation, along with partners Wild In Art and DC
Thomson, to provide some cunningly good
publicity to the art project that hopes to raise crucial funds needed to
create a state of the art twin operating surgical suite at Tayside Children’s Hospital
at Ninewells in Dundee.
As well as providing PR support for the project, Team Volpa
will have their very own Oor Wullie sculpture, whose customised design has
already been the subject of many office debates.
Tricia Fox, Volpa’s Founder, is looking forward to bringing
some Volpa magic to the unique project:
“We are all very
excited about working with The ARCHIE Foundation, Wild In Art and DC Thomson to
help Oor Wullie – and his bucket – shine in Scotland’s sunniest city. It’s a
fantastic project, the first of its kind in Dundee. We’re delighted to have the
chance to help. He’s somewhat of a Scottish icon and, with 2016 being his 80th
anniversary, he’s someone of whom every living generation in Scotland will have
fond memories.”
The trail-brazing Oor Wullie sculptures will all be
beautifully designed by local and national artists, as well as the odd
celebrity. They will take to the streets of Dundee and greater Tayside for 10
weeks this summer. As the summer comes to a close in September, all the sculptures
will be auctioned off with all proceeds going towards The ARCHIE Foundation’s
appeal for £2 million towards the new twin operating surgical suite at Tayside’s
Children Hospital.
Event organisers are currently encouraging Tayside
businesses both locally and on a national level to get involved and sponsor one
of the unique sculptures, urging them not to miss the chance to be involved in
what will be the most exciting mass-participation event of the summer. Those
who have already confirmed their sponsorship include Dundee’s Apex hotel, John
Clark Motor Group, Avian and Barnetts Volkswagen.
Tricia continued:
“Not only is this a
great moment to raise awareness of the amazing work The ARCHIE Foundation is
doing for the Tayside region, but this is great opportunity for local artists,
businesses, schools and communities to get involved and demonstrate their
support, very publicly, by being part of a project which will contribute to the
economic, cultural and social life of the area.”
Dundee is the latest city to benefit from the successful
Wild In Art sculpture projects, which have previously seen giant cartoon
Gromits in Bristol, GoGoGorillas in Norwich and SuperLambBananas in Liverpool.
To find out more about Volpa visit www.volpa.co.uk
To find out more about Oor Wullie’s Bucket Trail, visit www.oorwulliebuckettrail.com
To discuss sponsorship, contact Neil Cooney on 07960162223
or neil@archiefoundation.org.uk
For further information about the work of The ARCHIE
Foundation, visit www.archiefoundationhome.org.uk
ENDS
For more information, contact Anna Gunn on 01738 658187 or a.gunn@volpa.co.uk
IMAGE DETAILS: (left) Kevin McCormick, Trustee, The ARCHIE
Foundation, (right) Tricia Fox, Managing Director, Volpa