PR 37213   
18 February 2016

‘Smart Protection' embodied by colour-coded Nullifire rebrand

Nullifire's new look

Nullifire, part of the tremco illbruck Group, is rebranding its comprehensive collection of intumescent and fire-stopping products which provide passive fire protection solutions across a very wide range of building structures.

The relaunch is intended to make product selection simpler for specifiers, specialist contractors and stockists. The new colour-coded packaging has been designed to assist with product recognition; in particular, the periods of fire protection provided will be clearly identified.

The roll out has begun with repackaged products leaving the factory and will be completed over a period of months, during which Nullifire staff will communicate with its customer base. As well as new literature and point of sale material, Nullifire's website has been refreshed to support the changes.

Throughout, the strapline ‘Smart Protection' will underline the brand promise from the industry-leading range of intumescent and fire stopping products: widely favoured for protecting steel structures and vulnerable building elements including service penetrations.

Steve Plater, National Sales Manager for Nullifire,comments: "The Nullifire brand is strong within the markets where we operate and, as the only specialist intumescent coating and fire-stopping company, I firmly believe the rebranding will only strengthen our position: as it makes the product selection process much easier."

Nullifire is a core brand within the tremco illbruck Group which is fully focused on passive fire protection solutions; suitable for site and factory application.        

For further information on tremco illbruck, please call 01942 251400 or visitwww.tremco-illbruck.com.

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With compliments:

Alison Relf
Taylor Alden Ltd
Unit 2, Temple Place
247 The Broadway
London
SW19 1SD
Tel: 020 8543 3866
Email: alison@tayloralden.co.uk