Dodson & Horrell celebrates 25thanniversary of flagship product
To celebrate the 25thanniversary of its flagship product Dodson & Horrell, the UK's leading horse feed company, is launching a competition to ‘Find the Face of Pasture Mix'.
Over the last 25 years, Pasture Mix has established itself as Britain's best-loved horse feed product. A real all-rounder, it's fed by Pony Club riders, leisure riders and world-class eventers, including young eventing star Laura Collett.
To mark this significant milestone, Dodson & Horrell is offering horse and pony owners the chance to see their four-legged friend grace the brand new Pasture Mix bag, which will go on sale nationwide in November.
The competition launches officially at Badminton Horse Trials on 1 May and will run for five months.
Sam Horrell is Marketing Director at Dodson & Horrell, he said: "Pasture Mix is our bestselling product and one we are really proud of. When it was launched 25 years ago it offered something completely different to anything else on sale at that time and it quickly became a really popular feed.
"We are particularly grateful to our customers for supporting Pasture Mix over the years and wanted to do something to say thank you for their loyalty. We are all really excited to see the photos that come in over the next few months and have no doubts that picking the winner will be a very difficult task.
"As well as making a customer's horse or pony the face of Pasture Mix, we are also giving the bag a complete design overhaul, and in time our other products will follow suit, so this is a really exciting opportunity for one of our customers to be part of the next stage in our company's history."
To be in with a chance of your horse or pony being the face of Pasture Mix, all you need to do is upload a photo to the competition microsite and ask your Facebook friends to ‘like' your photo. The top horses or ponies with the most ‘likes' will go through to the second round, where the winner will be chosen by an independent panel of judges.
As well as winning the money-can't-buy prize of being the face of Pasture Mix, the lucky horse or pony will also win feed, clothing and a framed photo.
To find out more about the competition and how to enter, go towww.competitions.dodsonandhorrell.com
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Media contacts
Lindsay Ephgrave
Lindsay Ephgrave PR
07540 399 976
lindsay@lindsayephgravepr.com
Annalise Kerr
Marketing Manager
Dodson & Horrell Limited
01832 737 370
akerr@dodsonandhorrell.com
About Dodson & Horrell
Dodson & Horrell Ltd has been leading the way in equine nutrition for over 70 years, pioneering manufacturing methods and promoting nutritional research. The Dodson & Horrell range of high quality guaranteed horse feeds includes over 45 products for leisure and competition horses as well as feeds suitable for the breeding and racing industry. Dodson & Horrell also produce more than 25 different equine supplements and herbs. All of our products are supplied through a network of feed merchants in the UK and Europe, and exported throughout the world.
In addition to our successful horse feed range, Dodson & Horrell also manufactures Chudleys Pet Foods and the Countryside Range.
For further information, please visitwww.dodsonandhorrell.comor call us on 01832 737300.