Media Information

Stockport's Aim Set To Snap, Crackle And Pop!

15 July 2013:Aim CoreProtect, a division of Aim Group, one of the North of England's largest providers ofmotor, household, lifestyle and commercial cover and associated insurance services, has appointed Kevin Rice as itsbusiness to business sales and development executive.

In position since 8 July, Cert CII qualified Rice, aged 42, takes on responsibility for handling existing clients' needs while enhancing the scope and volume of new relationships with brokers, intermediaries and suppliers.

Immediately prior to his appointment, he worked as the business development and sales manager for Retail Leisure (UK) Ltd, where he was immersed in the ultra-competitive world of confectionery sales and, among other things, was responsible for the development and management of multiple e-commerce platforms.

Before that Rice enjoyed a varied career in the insurance sector. He was with the RSA Insurance Group for more than a decade - working as a professional indemnity underwriter before moving on to fraud investigations as a senior adviser. He followed that with a stint as an analyst in the claims support project management team and then spent his last few years at RSA as a senior technical claims handler.

At Sydney Packett Insurance Brokers's Trainsure Scheme, he looked after third party relationships, the scheme's premier clients and became the primary technical adviser for the rest of the Trainsure team while as operations and commercial business development manager for Heath Lambert Insurance Services Ltd he oversaw the growth of Chandler Direct, the dedicated motorcycle insurance schemes business.

Working for Bollington Insurance Brokers, he was able to use his accumulated know-how to develop a dedicated motorcycle strategy, as well as integrating the Carol Nash commercial business into the Bollington Group

_{Rice says: "I'm delighted to be working for Aim, one of the more progressive industry voices. This sector is going through a raft of changes and there is a greater need than ever to bring clarity and confidence to customers."}

_{"I will need to stay ahead of emerging trends and competitors if I am to win over businesses. It's a competitive marketplace but I like to win and I'll be giving it everything I've got!"}

Rebranded and re-organised to be more customer focused two years ago, Aim has been buoyed by a growing customer base which is benefitting from the firm's innovative delivery platform and enhanced and continually evolving portfolio of products.

Ian Meachin, Aim's sales manager and the man responsible for recruiting Rice comments: "Kevin's appointment is yet another piece of the jigsaw we've been able to put in place. We've a very clear picture of what we are aiming for, we're continuing to strengthen the team, we're selling more policies than at any point for the last few years and feedback from our customers tells us they like what they see."

"Kevin is a great addition to the team. His career to date has been defined by achievement after achievement. He is smart, keen, resourceful and extremely personable which makes him an ideal fit for us and our business partners."

Ends

For more information, interview requests or digital photography, please contact:

Neil Bent T: 01457 869 477 M: 07957 143 450 E: neil@ablecommunications.co.uk

Notes to Editors:

_{Established in 1999 and based in Stockport, Aim Group employs around 25 people, and provides policies to customers through independent brokers and intermediaries nationwide.}

_{As well as providing motor, household and lifestyle products, legal expenses insurance policies and commercial cover, Aim acts as a claims management company for its customers, referring cases to a nationwide panel of solicitors and credit hire companies. In addition to helping people cope more easily with the aftermath of often-traumatic incidents, Aim has successfully helped customers recover uninsured losses running into millions of pounds.}

_{Authorised and regulated by the Financial Services Authority and regulated by the Ministry of Justice where its regulated claims management activities are concerned, Aim Group is headquartered at Broadstone Mill, Broadstone Road, Reddish, Stockport, SK5 7DL.}http://www.aim-coreprotect.co.uk