ADIDAS GOLF TO DEBUTGORE-TEX®WATERPROOF SUITS AT THE OPEN CHAMPIONSHIP
Innovative Technology Protects Athletes from Harshest of Elements without Forfeiting Performance
Carlsbad, CA (July 15, 2013) - adidas Golf, an industry leader in innovative, technologically-advanced high-performance footwear and apparel, has announced the release of a new range of GORE-TEX® performance rain jackets and pants.
Developed to protect athletes in the most inclement weather, the two-layer rain suit was designed to withstand the elements without sacrificing flexibility, comfort or range of motion during play. The two-layer fabric helps regulate body heat by allowing perspiration vapor to escape, keeping it more comfortable during activity and inactive periods.
"With our new adidas GORE-TEX® jackets and pants, even the harshest conditions won't be a factor," said Susan Bush, Vice President of Apparel. "By integrating truly durably waterproof fabrics into a stylish, fully-functional rain suit, golfers are guaranteed to stay warm and dry and be able to swing freely without restriction."
In addition to a fully seam-sealed design, the jackets also feature a double center-front storm flap with a zipper and Velcro enclosure, double cinch at the waist and hem and Velcro adjustable cuffs, providing a comfortable, customized fit. Delivering maximum comfort and protection in a wide range of activities and weather conditions, garments made with two-layer GORE-TEX® fabrics are durably waterproof, windproof and very breathable.
The two-layer suits will debut at the 2013 Open Championship at Muirfield, with all adidas Golf tour staffers carrying the suit during the tournament.
The adidas GORE-TEX® Two-Layer Jacket will be available in five colorways beginning September 1, 2013: BLACK / GORE GREY, GORE BLUE / GORE GRAY, GORE GRAY / BLACK, GORE ORANGE / BLACK and WHITE / BLACK carrying an MSRP of $325 USD.
The adidas GORE-TEX® Two-Layer Pant will also be available on September 1, 2013 in BLACK colorway carrying an MSRP of $250 USD.
For additional product information, visit adidasgolf.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of over €14.9 billion in 2012.
About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2012 sales of over €1.3 billion.
For more information, contact:
TaylorMade-adidas Golf Public Relations
Heather Spears
Tel: (760) 476.8073
heather.spears@tmag.com
Jory Mendes
Tel: (760) 476.8041