PRESS INFORMATION
Tuesday, 30 July 2013
BOBBY JONES IS COMING OF AGE
Bobby Jones will enter Twenty Fourteen with increased European support
Jones Global Sports is pleased to announce two new appointments to Bobby Jones designed toassist in preserving and expanding the brand. Sports Marketing Communications agency, Medi8 Limited, has been retained as the company's first European PR agency and Fraser Dunsmore has been taken on as a new business consultant for Europe.
Both appointments come days after the company launched its Twenty Fourteen collection, which will deliver in Bobby Jones' 25thAnniversary year. "Only one or two apparel companies have reached the milestone we look forward to celebrating next year," comments Bobby Jones' Director of Europe, Grahame Jenkins. "Our brand has very strong values that drive our decisions and reassure our customers. The grace and dignity that Bobby Jones brought to the game is mirrored in every aspect of our business and I am delighted to have Medi8 on board to tell that story in such an important year."
"Bobby Jones is an iconic name in the golf world, so obviously we are honoured to be offered the chance to work with the brand that bears his name at such an important time in the brand's development," commented Nicole Wheatley, Director of Medi8.
For the last two decades, Bobby Jones has provided luxury men's and women's sportswear, including polo shirts, button downs, shorts, slacks and sweaters/knits to exacting consumers looking to exude a classy, cool confidence on and off the course. The Bobby Jones brand can be found at the finest golf clubs, resorts and haberdasheries in the world. For more information on the Bobby Jones brand, visitwww.bobbyjones.com.
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About Bobby Jones
Headquartered in New York City, Jones Global Sports, an affiliate of the Waitt Company, manufactures, markets and distributes elegantly styled men's and women's sportswear, accessories and performance golf equipment. Like its namesake, Bobby Jones products are the definition of class, using only premium quality materials to create classic, timeless designs that exude confidence on and off the course. The Bobby Jones brand has been a mainstay in the golf industry since the 1990's and is sold in the finest private clubs, resorts and golf courses worldwide. For more information visitwww.bobbyjones.com.
PRESS CONTACT
Nicole Wheatley - Medi8 Limited
T: +44 (0) 1782 636 443