Press Release
For Immediate Release
19thSeptember 2013
RedRoute International develops new practical courses with the Institute of Promotional Marketing
Marketing effectiveness company shares expertise in experiential and shopper marketing with next generation of promotional marketers
RedRoute International, a leading marketing effectiveness company and founder of the Effective Net Preference framework for brand analysis, has announced that it has further enhanced its relationship with theInstitute of Promotional Marketing(IPM) by agreeing toprovide content and teach practical seminars for the newly finalised and redesigned IPM Experiential Marketing and Shopper Marketing courses.
RedRoute has been involved in developing IPM courses for several years and members of the RedRoute team give lectures regularly at the Institute. For these two new shorter, half-day courses, RedRoute will provide specific expertise and input into course content, design and structure. By making the courses more practical with half-day sessions rather than full-day sessions, the IPM and RedRoute are meeting the evolving needs of delegates looking to benefit from working in smaller sized groups and having more interaction with the experts leading the course.
"We're really looking forward to contributing to and lecturing as part of the re-launched courses at the IPM. We've always been keen to share our knowledge and experiences from working with big brands like Sainsbury's and John Lewis with fellow marketers,"said Steve Messenger, CEO of RedRoute International."We've worked with the IPM in various capacities before, and believe that the new format for these courses will greatly benefit members looking to gain valuable and actionable insight into Experiential and Shopper Marketing."
"The team from RedRoute International are the backbone of a number of courses at the IPM and as a result play an extremely valuable role in developing the next generation of marketers,"said Chris Bestley, Head of Education at The Institute of Promotional Marketing."RedRoute's vast expertise in this arena is second to none, and their contribution to lecturing and advising on the content of our courses ensures that our members and students receive valuable knowledge from industry experts and are equipped with practical tools for their own current or future work in the marketing industry."
The redesigned Experiential Marketing and Shopper Marketing courses are set to run in February and March 2014.
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About the Institute of Promotional Marketing
The Institute of Promotional Marketing (IPM) is the trade body which represents the interests of promoters, agencies and service partners engaged in promotional marketing. It has around 300 members, drawn from brand owners, marketing agencies and service partners, and its mission is to protect, promote and progress effective promotional marketing across all media channels.
The IPM acts as the voice of promotional marketing, working alongside other marketing bodies to ensure that its members' interests are properly represented in Whitehall, Parliament and in Europe.
Institute representatives also serve on various industry committees, such as the Committee of Advertising Practice, the body that is responsible for writing the rules which underlie the UK's self-regulatory system for marketing.
For more information, please visitwww.theipm.org.uk
IPM contact
Chris Bestley
Head of Education
Email:chris@ameba-zebra.co.uk
Tel: +44 (0)1372 459354
About Red Route International
RedRoute was founded in 2007 by a team that has previously held successful Board Director posts in both client-side and agency-side companies. The Company's aim is to provide clients with a research and analysis service designed to help them maximise marketing effectiveness and hence maximise the return from their marketing budgets.
RedRoute's unique 5-driver "Effective Net Preference" framework enables this complexity to be managed assuredly so that the business always delivers its budgeted performance. Combining traditional marketing metrics with a customer/consumer sentiment model, it assesses the strength of customer/consumer engagement with the brand relative to competitors', and identifies specific areas for improvement.
RedRoute clients include Viking Direct, Office Depot, Heathrow Airport, Shepherd Neame and the Institute of Promotional Marketing.
Further information about RedRoute can be found on the web sitewww.redrouteinternational.com
Media Contact
Andrew Ball, Carys Waters
Chazbrooks Communications
Web:www.chazb.com
Email:andrewb@chazb.comcarysw@chazb.com
Twitter:@andrew_chazb,@carys_chazb
Tel: +44 (0)1483 537890