PR 35607t

27 November 2013

Abacus Direct's Affinity "Profit with Partnership" programme continues to grow in popularity
 
Pictured is Ian Pattison, Managing Director of Abacus Direct Ltd. 

In these turbulent times where brand and customer loyalty are highly sought after and, arguably, rare, Abacus Direct, as one of the UK's leading specialists of innovative bathroom products, and with a 25-year pedigree, is looking after its valued customers with the novel Affinity programme.

Ian Pattison, Abacus' MD, comments, "In essence, we are rewarding the supporters of our various brands and portfolios with immediate cash benefits at a time when customers need help."

The Affinity programme enables selected dealers to enjoy an additional 5% discount on all purchases across the six Abacus brands - Elegance (towel warmers), Elements (wetroom, tiling and building products), Easi-plan (sanitary fixing frames), Designer (bathroom tiles), Vessini (glass, sanitaryware and brassware) and Ultima (towel warmers and radiators).

Ian continues, "We are not talking about a common complex yearly rebate scheme. We provide the customer with a manageable monthly target (and there are no penalties if it is not reached!). Each month, a statement is sent to the client and a credit note is issued if the target has been achieved."

Abacus Direct offers a next working day delivery service to the merchant and retailer on any orders placed before 3pm (subject to availability - UK mainland) and a 10-year guarantee on all mild steel products, a lifetime guarantee on all stainless steel products.

For further information on Abacus Direct, please visitwww.abacusdirect.co.ukor call 0845 8 50 50 40.

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With compliments:

Alison Relf
Taylor Alden Ltd
Unit 2, Temple Place
247 The Broadway
London
SW19 1SD
Tel: 020 8543 3866
Email: alison@tayloralden.co.uk