Top Nail Technician Jacqui Jefford at MWAH to become face ofBinky Londonas Made in Chelsea's Binky Felstead launches new nail polish range

MEDIA RELEASE

5 December 2013: Top professional nail technician Jacqui Jefford is set to become the face of Binky London, a fabulous range of new nail polishes launched by Made in Chelsea star Binky Felstead and just previewed on Ideal World's shopping channel (4 December).

Jacqui, who is resident nail guru at Bournemouth-based MWAH (Make-up, Wigs and Hair) Bournemouth, is the ideal person to get behind Binky's new range which consists of ten dazzling colours in two exciting collections for Autumn Winter 13/14, and with three additional top coat effects - pearl, glitter, and clear gloss, plus a base coat primer to complete the range. All polishes come in 12ml individual bottles for £4.95, or the full set of five colours and a free Paris Pearl topcoat for £24.95 for Binky London Gel Effect Collection or a free Fulham Frost top coat for the Metallic Collection.

Jacqui Jefford is the Queen of Nails. A top nail technician and nail artist, Jacqui has thirty years of experience in the business and remains at the cutting edge of nails and education in the UK.

Jacqui has been at the forefront of a "nail revolution" which has seen people's attitudes change from seeing nails as insignificant in contrast to beautiful hair and clothes to realising they can seize the starring role. Thanks to Jacqui's determination, artistry and inspirational leadership, nails are now seen as an asset that require as much care and attention to detail as carefully styled hair and fashionable clothes.

As well as winning all the top nail competitions and being awarded the title of British Nail Technician of the Year, Jacqui has been a regular on the Fashion Week circuit for London and Paris, working with top designers like Givenchy, Alexander McQueen and Ben-de Lisi and she is equally well recognised through her work on advertising campaigns with Kurt Geiger, Swarovski, Rimmel and Jaeger.

Jacqui has also worked with top celebrities including Gwen Stefani, Sophia Loren, Kate Moss, Jodie Kidd and Geri Halliwell.

However there is more to Jacqui than celebrity and fashion work and she is widely regarded as the top nail educator in the UK and is closely involved with the education aspects of HABIA and City & Guilds courses for mails. She is also the Director of IONA (Institute of Nail Artistry) the Education Manager for the Association of Nail technicians and consults for the UK Skills Council.

Jacqui is based at MWAH Bournemouth where she works alongside owner Simone Thomas who opened the professional hair and beauty salon in Westbourne just over a year ago.

Binky London products will be available to buy online atwww.escentual.comfrom early December. For more information on Binky London please contact Sean O'Brien, E/:sean@aobpr.co.uk; T: 020 7267 4011

For more information on Jacqui Jefford and her range of MWAH nail packages, visit:http://www.mwahbournemouth.co.uk/jacqui-jefford; E/:mwahbournemouth@gmail.comor T/: 01202 760 003.

Press information from: Jane Adkins, T/: 01935 813114; E/:jane@aheadforpr.co.uk

Dec 2013 (MWAH 05)