Media Release                         December 16, 2013

Mums Daily launches

As the digital mum continues to rise 

As mums' consumption of news, content, discounts and advice is higher than ever before - the best of everything on the web for mums is now available atwww.mumsdaily.co.uk

Mums Daily instantly connects mums to the best news, opinion and blog sites. Mums can even control what they see by personalising the site to suit their taste and needs on their desktop, smartphone and tablet.

It launches as 79% of mums say they want a website that brings everything they love to one easy to access place and 96% say they make online purchase items online.

"Mums Daily combines the resources of hundreds of mum and parenting oriented sites into one convenient place," says Mums Daily Business & Marketing Director, Kate McQuestin.

"Instead of having to go from site-to-site to research something or to find out the latest information, visitors to Mums Daily can find it all with one simple click."

The Mums Daily network includes separate sites on children's life stages from pregnancy through to teenagers, as well as lifestyle categories such as work, travel, fitness, style, recipes, at home, entertainment and competitions and deals.

McQuestin said Mums Daily is a friend of a busy mum who wants to connect with premium content quickly and while ‘on the go'.

"We know 55% of mums browse the internet on their smartphone and 48% browse the internet on their tablet, so the ability to connect with a wide variety of sites on multiple devices quickly and easily is very attractive."

"When they get five minutes to them selves, we will connect them to their favourite news, lifestyle content and latest blogs."

"We also give mums control of the site, so they manage what they see and can personalise the site to suit their taste and needs - whether it be a mum interested in getting the best family recipes, activities to entertain the kids or the latest fashion trends from across the globe."

"Mums Daily delivers content instantly and really makes content more personal and accessible than ever."

"With most mums visiting their favourite sites during TV prime time - 46% versus 25% in the morning - we will deliver a daily newsletter capturing the best content and brand offers that can be enjoyed at this time," said McQuestin.

Mums Daily also launches today in Australia.

Case studies of mums consuming digital content more than ever before are available upon request to media.

For further information or to organise an interview, contact:

Kate McQuestin onkate@mumsdaily.co.ukor 0776 8663 513