17thDecember 2013
Kent Cricket Bowled Over by ZestST
Kent Cricket, one of the UK's 18 First Class Cricket Counties, and ZestSThave signed a marketing and sponsorship deal that will see the two organisations working closely to establish Kent Cricket's strategic and tactical marketing campaigns over the coming three seasons.
Being selected as the partner for Kent Cricket is a further strategic goal for ZestST, as it continues to add first class clients to its roster, including TNT, PwC, ebookers and Kent County Council.
The three-year contract provides for the development of a range of customer engagement and collateral creation and outreach activities, including print and digital with the goal to extend the county side's attraction to Kent residents and visiting spectators.
"Zest is very pleased to have a first-class cricket club as a client. We are a Kent based agency with an international outlook, much like the cricket team and our ambition for Kent Cricket is to build the brand awareness and help generate gate receipts," stated Terry Hewett, managing director ZestST.
Kent Cricket plans to increase its leadership across all levels of the game throughout the county and ZestSTis a key partner in supporting the development of that longer-term scheme.
Jamie Clifford, Kent Cricket CEO, , commented, "it is important for us to work with a Kent marketing agency. Zest demonstrated a level of strategic understanding that we require, while their creative output is very impressive. Zest has the right mix of business and consumer experience that gives us the confidence that their team understand our needs, while offering a knowledgeable, broader view of marketing to our audiences."
ZestST
ZestSTis the leading Kent based independent creative marketing communications consultancy. The agency targets travel and tourism, food, healthcare, local government, and construction sectors offering full-service creative communications solutions.
Editor Contact:
Simon Merrick, Sarah Morecombe
Director, Communications Manager
Zest ST Limited, Kent County Cricket Club
Simon.merrick@thinkzest.comsarah.morecombe.kent@ecb.co.uk
01634 671 167 01227 456 886