Jenny Nabben's new book "Influence" is a fascinating look into the power of influence. The book explains what it is, how it works and how you can become more influential in all areas of your life. Packed with powerful tips and tools that are easy to learn and implement, this book is set to become an indispensable handbook for those who want to become more persuasive, compelling and powerful.

Your ability to influence those around you is crucial if you want to succeed. What influential people have are tools that make them great communicators; they know how to tell compelling stories, how to listen with deep attention and how to tune in to others so they can adjust their own communication style.  This book will show you how to build your emotional and social intelligence so you can lead, motivate and inspire others.

"Influence" provides fascinating information and insights into the neuroscience of language and emotions and how our communication affects the brain states of other people.

Jenny Nabbenhas worked as a senior business communicator for over twenty years, working across different sectors and has recently worked at Coca Cola and the UN's World Food Programme and also in banking and industry.

"I was inspired to write the book after many years of observing how ineffective much of our corporate language is to engage employees and customers. I was also curious to discover what the secret ingredients of influential people are and how they communicate in order to persuade and inspire others.

"One of the things that most fascinated me was the fact that neuroscience shows that while we think we are making ‘logical' decisions it's actually our emotions that are the driving force of most of our choices".

"I became curious about how we could communicate more powerfully and effectively and began looking into how the brain reacts neurologically and psychologically into different styles of communication. I realised that if we can understand how influence works, how using stories and metaphors in our work can become powerful tools of communication, how discovering and understanding the personality types of the people we are dealing with, then we can apply these tools and become more influential and successful in the workplace and in life".

"If I had to choose the two most powerful skills of influence they would be the radical act of deep listening and our ability to maintain a positive emotional state with others. In a world that loves to hear itself talk we often forget these more subtle skills of persuasion".

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Influence: What it really means and how to make it work for youby Jenny Nabben is to be published in January 2014 (Pearson), priced £12.99.

Available from Amazon in paperback and as a Kindle download, WH Smiths and all good bookshops.

NOTES TO EDITORS

For all media enquiries, jpegs of the author and the cover, including review copies of Influence, interviews with Jenny Nabben or guest editorials, contact Caroline Ratner carolie@carolinecomms.com or call 020 8209 0120.

About Jenny Nabben

Jenny Nabben has an MBA in management and nearly 20 years' corporate experience in blue-chip companies including senior positions as the Head of Communications at HSBC, Vice President of Leadership and Internal Communications at Coca Cola Enterprises, Head of Communications at Lloyds General Insurance and Head of Communications at HP CDS. She now has her own training company - Nabben Communications - designing and delivering workshops on corporate messaging and influence in Europe, Australia and Asia. Her expanding. Her expanding international practice of training and coaching clients include a wide range of corporates and organisations from the financial services, telecommunications, FMCGs and not-for-profits sectors. She is based in London.

http://www.nabbencommunications.co.uk/