Confectionery Specialists Hancocks Unveils Huge Easter Range, Available Online For The First Time

Loughborough-based Hancocks has been the UK's leading wholesaler in confectionery for over 50 years. Specialising in chocolate and sweets, Hancocks is now preparing for the next sales peak in the confectionery calendar: the Easter season. For the first time ever, the wholesaler is offering a substantial range of Easter confectionery through its online store; over 120 branded and own label Easter confectionery products can now be viewed and purchased online at Hancocks' website and delivered directly to your business.

Containing Easter eggs from many recognised brands, with small impulse buys alongside larger gift eggs, Hancocks' Easter selection features the likes of fun Kinder Surprise Eggs for small children, to more luxuriant options (such as the Lindt Lindor Egg) that are perfect for adult chocolate lovers. Cadbury's iconic Crème Eggs, of course, feature in the range and are strong sellers from January onwards.

In addition to branded Easter confectionery, Hancocks stocks a range of own label ideas that suit both small impulse treats and larger gifts. Own label confectionery can offer a great point of difference for smaller stores whilst often securing them better value products and a strong retailer margin.

Commenting on niche Easter treats, such as the Malteaster Bunny and Cadbury's Mini Eggs, Hancocks' Purchasing Director, Jonathan Summerley had this to say: "A key sales area for smaller stores is small impulsive treats that will be picked up throughout the spring season. We have many ideas to choose from including well known branded items and a number of own label products that can offer strong margins.

With regard to gifting eggs, we'd advise the smaller stores to focus on different formats to the supermarkets, avoiding any pricing pressures. This includes premium branded eggs and brands such as Ducd'O that provides an attractive range of premium Belgian chocolate gifting ideas"

With a range encompassing everything from filled eggs, hollow chocolate animal shapes, shell eggs and novelty gifts too, Hancocks Easter range is extensive, allowing retailers to customise their Easter range as they see fit.

Businesses can view Hancocks' Easter category on its trade website under the ‘Occasions' section. Alternatively, Hancocks welcomes any business wishing to view the entire range at one of its 20 cash and carries throughout the UK. Once there, members of the Hancocks team can help you with plenty of advice and ideas to help you maximise your confectionery sales this Easter.

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For further information, please contact Hancocks on 01509 216 644 or visitwww.hancocks.co.uk