PRESS RELEASE FEBRUARY 2014

Fun Bed Warming Companions to Beat the Winter Blues.

Intelex Group (UK) have created a range of innovative and fully heatable soft toys and gifts, including Socky Dolls ™, Hooty™ Owls, YooHoo™ and Boofle™ all offering an affordable and fun range of bed warming companions to help beat the winter blues.

The growth in demand for Intelex's heatable plush toys is attributed to the wide ranging gift appeal and affordability of its warmable soft toys, winning the hearts and minds of both adults and children alike.

Old favourites like the Cozy Plush™ range of soft animals has sold over 12 million units since launch in 2005 and continues to be a best seller in department stores like Debenhams and a wide range of gift stores, being sold as a play toy and fun bed warmer for children aged 3+.

More recent innovations like the quirky Socky Dolls™ and on trend Hooty™ owls are proving popular across a range of ages including teenagers and adults too. With fashion stores like New Look and River Island selling Socky Dolls and home stores like Cargo and Lakeland stocking Hooty™ indicates the versatility and wide ranging appeal of the warmable plush toys.

Filled with treated millet and scented with lavender, after only a minute or two gently warmed in the microwave, the soft toys are warmed and ready to help soothe little ones off to sleep or provide relaxing heat for an adult's aching muscles.

Darren Ingram, Sales Director at Intelex comments about the growing demand for their products. "Our fully heatable toys are proving very popular in the gifting sector. Feedback from our retailers tells us Hooty™ for instance is being purchased for birthday gifts for kids of all ages, on trend toys and fun hot water bottle replacements and an innovative way to relieve everyday aches and pains for adults."

With rising heating costs and people on the look-out for ways to save money on many areas of day to day life, Intelex's warmable products and toys are making original, fun and affordable gifts for all kinds of special occasions.

Socky Dolls ™ and Hooty™ RRP from £11.95.

Phone Intelex on01933 679 777, email the team on sales@intelex.co.ukor visit the Intelex website to learn more about their fantastic range of winter warmers.

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Intelex Group was founded in London in 1995 to commercialise a new and innovative way to relieve everyday aches and pains. Their revolutionary new Hot-Pak™ design was the first ever fully microwavable herbal heat pack to be sold in Europe and it was an instant success with consumers and retailers alike. Intelex have since gone on to produce a wide portfolio of heatable personal products and warmable plush toys. Currently supplying over 8,000 retailers, including Sainsbury's, Argos, Lloyds Pharmacy and Amazon to name but a few, Intelex Group also supplies exclusive and non-exclusive distributor in 44 countries from their warehouses and offices in Hong Kong, England, USA and Australia. No other manufacturer has the same level of experience and expertise in this highly specialised industry.

Intelex Group (UK)

Units 17-18 Regent Park,Booth Drive,Park Farm Industrial Estate, Wellingborough,Northamptonshire,NN8 6GR.

Tel: 01933 679 777Fax: 01933 679 888

For further press information, please contact Keri Williams at Williams Commerce Marketing on 0116 326 1116, or email

keri@williamscommerce.com