PRESS RELEASE
Release date: 18th February 2014
Bridge PR elevated by first new contract of 2014
A
Coventry based PR firm has got 2014 off to a bright start after being awarded
the public relations account for crash energy management expert Oleo
International.
Bridge
PR & Media Services, which already has a significant presence within the
construction and engineering sector, will manage a campaign for the Coventry
based engineering firm to position it as a world leader within energy
absorption.
Part of
the wider T A Savery and Co Group, Oleo International designs, manufactures and
supplies all of its products in the UK and China, with worldwide distribution.
The company is a world-leading specialist provider of energy absorption
products across multiple sectors, with a focus on the elevator, railway and industrial
markets. Oleo International supplies safety-critical products and services such
as buffer equipment designed to protect people from forces generated from an
impact as a result of equipment failure or operator error.
The
campaign managed by Bridge will see Oleo International positioned as
international leaders in energy absorption products and applications; as well
as a Midlands company that is helping to develop the next generation of
engineers through its apprenticeship programme. The campaign will use
traditional forms of PR targeting a variety of international construction and
engineering publications. The PR brief also includes work for Oleo’s
partner Savery Hydraulics, a leading expert in the design and manufacture of
hydraulic solutions, electro-hydraulic solutions, and small individual
industrial units.
Bridge
was awarded the contract based on previous campaigns they had managed for one
of Oleo International’s suppliers. The company’s previous experience within the
construction and engineering sectors was also a major factor in the
appointment.
Sandy
Andringa, Marketing Manager at Oleo International said: “Bridge came
recommended to us as a company with a proven track record in the engineering
sector. We are excited to be working with them, and they will prove vital in
helping us launch a number of upcoming products. The knowledge they hold of the
engineering industry will ensure our products and brand will successfully reach
the engineering sector on a global level.”
Bridge
has worked with a number of clients in the construction and engineering sector
for over 15 years, and as a result has a detailed knowledge and what methods of
PR and marketing prove most effective for achieving their client’s goals. The
new contract comes at a time of major growth for the company, which saw 2013 as
its most successful year in the firm’s history.
Managing Director, Denise Taylor, said “We are delighted to be working with Oleo International in 2014 and supporting them on a number of their product launches. Oleo International is a Coventry based firm with an international presence, one of the true British engineering champions based in our region. Through a strategic PR campaign we aim to help the firm become recognised as a global leader in energy absorption on an international scale.
- Ends -
Pictured [l-r] Sandy Andriga, Marketing Manager, Oleo International with Denise Taylor, Managing Director, Bridge PR & Media Services
About Bridge PR & Media Services:
Bridge PR & Media Services is a multi-specialist agency with a strong track record in producing exceptional results. It provides innovative marketing communication solutions developed specifically to meet the goals of its clients’ marketing campaigns. It specialises in a number of different industry sectors including aerospace, automotive, aviation, IT, recruitment, manufacturing and professional services.
For further information, please contact:
Nicola Pittaway, Bridge PR & Media Services on tel: 024 76 520025, email: nicola@bridgepr.co.uk