PRESS RELEASE: FEBRUARY 2014

Hands Down the Best Affordable Head Torch Out There.

The Essex-based Active Products business have produced a range of professional grade AP ProSeries Torches, which are fast becoming the most talked about brand on the market. The range has been rated highly by consumers and has been praised for its versatility: torches ranging from 75 lumens to 750 lumens, as well as spotlights, lanterns and a high performance 100 Lumens Head Torch are all included in the range.

So what puts the AP ProSeries in another league when compared to other alternatives available on the market?

Firstly, the torches utilise the latest market- leading Cree LED bulb technology. This amazing piece of miniature lighting innovation projects double the light, runs 50,000 hours longer than a standard LED bulb, and generates minimal heat to conserve energy and extend battery life. As a result, the AP ProSeries offers longevity, qualityandenergy-efficiency. With a powerful bright white light, combined with a high-level beam performance as well as extra features, this line of torches guarantee a superb user experience. On top of this, the range caters for a wide range of uses, whether for practical, domestic use or for outdoor enthusiasts; the range is perfect for cyclists, runners, night walkers, hikers and to more adventurous activities such as caving.

While discussing the latest product in their AP ProSeries range, the 100 Lumens Head Torch, Sales Director at Active Products, Ted McLoughlin had this to say: "Often head torches are neglected for a number of reasons: they may be perceived as unfashionable or too clunky to use. However, our latest AP ProSeries head torch is ultra-lightweight and uses the latest on/off motion technology. The head torch is simply activated by waving your hand in front of the motion sensor to turn it on. Wave it again to turn it off."

The beauty of this clever motion sensor is that it works for the user's convenience: it functions in a way that enables the user to operate the torch hands-free, while also controlling the beam's direction. The function is ideal and practical for when the user already has their hands full.

Other notable features of the Head Torch include:

• An SOS Advanced flash mode control using red LED's - instantly effective during emergencies.

• A smooth dimming operation operating between 100% to 10% variable brightness.

• Advanced focus beam control 1 x spot, 4 x flood.

• Double-tilt adjustable body with elastic head band.

• A focus control lens.

• Energy saving long life LED lasting 100,000 hours (the equivalent of 11 years).

• 8 Hour Battery life on high beam intensity (beams stretch as far as 55 metres).

• A three year guarantee.
  
  
   The feedback from consumers has been phenomenal. To find out more about the AP ProSeries 100 Lumens Head Torch and the full range of AP ProSeries Professional range of torches, please visitwww.approseries.co.ukor call the Active Products team on 01371 872842

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Editors Notes

Active Products formed in 2003 has a significant track record and proven experience in bringing high quality products to market for sale to the Leisure, DIY, Superstore, Mail order and the UK Wholesale sectors. Their focus on innovation and high quality has earned them a secure reputation as a leading supplier and manufacturer of branded ranges. The growing list of stockists of the AP ProSeries range include B&Q, Halfords and Homebase. To find your nearest retailer visitwww.approseries.co.ukor contact the Active Products team on01371 872842.

Active Products (UK) Ltd

Barnston Warehouse, Chelmsford Road, Great Dunmow, Essex, CM6 1LP, UK

Tel: 01371 872842Fax: 01371 877949Website:www.approseries.co.uk

For further press information, please contact Keri Williams at Williams Commerce Marketing on 0116 326 1116, or email

keri@williamscommerce.com