At this years Spring Fair at the Birmingham NEC, heatable toy manufacturers Intelex showcased a brand new range of fully warmable plush toys called Warmies®. Planned to be launched this summer as part of the autumn/winter 2014 range, the exciting new range will retail for £14.95. It's time to meet the Warmies®!

The Intelex Group have reported increased demand for their heatable plush toys. Darren Ingram, Sales Director at Intelex says; "A strong innovation agenda has played a large part in fuelling growth for the fast growing warmable toys category. We've launched nine new ranges in 2012, a further six new ranges in 2013 and this year we have a number of exciting new line extensions for Cozy Plush™, Hooty™ and Socky Dolls™ which have been become best selling lines for us, along with our new Warmies® range which was received favourably by our trade retailers at Spring Fair 2014"

The new Warmies® present an unusual and interesting new range for consumers. The six cuddly characters include; bear, cat, bunny, cow, puppy and lamb offering children a choice of their favourite animal.

Made from a blend of different fabrics, the variety of textures and colours give the Warmies® characters a quirky and lovable look that kids aged from 3+ will adore. And the best thing is the dual-purpose nature of Warmies®. Cuddly play toy by day and snuggly bed warming companion by night. Warmies® are filled with treated millet and gently scented with lavender and can be warmed in the microwave and make a terrifically fun alternative to the traditional hot water bottle.

The planned RRP for Warmies® will be £14.95 and the new range will be available to buy from Intelex over the summer. The range will be available to preview online atwww.intelex.co.ukfrom April 2014.

Phone Intelex on01933 679 777 or email the team on sales@intelex.co.ukto learn more about their fantastic new range of Warmies®.

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Editors Notes

Intelex Group was founded in London in 1995 to commercialise a new and innovative way to relieve everyday aches and pains. Their revolutionary new Hot-Pak™ design was the first ever fully microwavable herbal heat pack to be sold in Europe and it was an instant success with consumers and retailers alike. Intelex have since gone on to produce a wide portfolio of heatable personal products and warmable plush toys. Currently supplying over 8,000 retailers, including Sainsbury's, Argos, Lloyds Pharmacy and Amazon to name but a few, Intelex Group also supplies exclusive and non-exclusive distributor in 44 countries from their warehouses and offices in Hong Kong, England, USA and Australia. No other manufacturer has the same level of experience and expertise in this highly specialised industry.

Intelex Group (UK)

Units 17-18 Regent Park,Booth Drive,Park Farm Industrial Estate, Wellingborough,Northamptonshire,NN8 6GR.

Tel: 01933 679 777Fax: 01933 679 888

For further press information, please contact Keri Williams at Williams Commerce Marketing on 0116 326 1116, or email

keri@williamscommerce.com