PRESS RELEASE MARCH 2014

BENROSS SET TO DRIVE GROWTH THROUGH B2B ECOMMERCE

Wholesaler Benross have recently relaunched their ecommerce website for trade customers. As one of the UK's largest wholesalers, Benross offer a simply enormous range of products from homeware, electrical, furniture and tools all available for retailers and resellers to buy online at exceptional trade prices.

The revamped website heralds a new chapter for the Liverpool based wholesaler. Established since 1984and head quartered in Liverpool, the Benross business has evolved their range substantially in line with consumer demand and the revamped website now showcases their 3,000 strong product range and brands effectively.

Managing Director Amit Juneja says the new website heralds an exciting chapter for the Benross business.

"We've invested significantly behind our technology agenda and we're delighted with the new look and functionality of our website. Feedback from our customers has been great and it's proving to be a valuable resource for them. They like the new design and find the website much easier to browse our product ranges and place their orders efficiently online. We are continuing to invest in our ecommerce platform in order to continually offer our customers a great online experience."

The new website offers enhanced navigation through categories or brands and advanced filter and drop-down menu enabling trade customers to navigate and shop quickly and easily via their preferred method. The behind the scenes integration means registered customers can view live stock holdings and latest available products, useful for retailers forward planning. The refreshed design is helping Benross display seasonal promotional activity and exclusive online special offers, latest products, video attract new trade customers to register for a trade account

Robert Williams, MD for Williams Commerce, B2B ecommerce specialists comments, "Ecommerce is playing an increasingly important role for wholesalers. The ability to offer retailer's choice in the way they order and interact with a business is vital. The modern day B2B website should offer existing customers a user friendly self-service experience, whilst attracting and persuading potential new customers to register for a trade account. These ecommerce websites should easily be your highest performing salesperson."
 
With innovation and ecommerce high on the agenda, together with a revamped design and powerful new functionality giving trade customers an enhanced online experience, www.benross.com looks set to deliver strong growth from their online business in the coming year.

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Notes to Editors:

Williams Commerce is one of the UK's leading providers of B2B ecommerce. Established in 2009, with a team of over 45 Magento ecommerce, technology and digital marketing specialists, the team have a proven track record creating high performing websites. Williams Commerce who counts Holland and Barratt, Pizza Express and British American Tobacco amongst its clients is renowned for developing long-term relationships with their client's offering commercial advice and technology solutions in order to build multi-million pound businesses online.

For further press information, please contact Keri Williams at Williams Commerce Marketing on 0116 326 1116, or email

keri@williamscommerce.com