Ranking Solutions, an established figure in the digital marketing industry, has responded to findings which show that there is a large number of companies out there who are still sceptical about digital marketing.

According to a report by Forrester Research, one of the world’s largest IT research and analysis companies, there are many firms out there who are yet to see the benefits of online marketing, remaining sceptical about search engine optimisation (SEO) and other internet marketing companies. Many businesses that have an online strategy in place are unconvinced that it’s benefiting their business, even though the majority who were quizzed reported that they believe SEO and other methods are crucial for achieving success.

The study, which also showed that 90% of respondents expected their business to be disrupted by online strategies within 12 months, was recently published by the Institute of Direct Marketing. Additionally, only 1 in 3 surveyed trusted their online advertising campaign and was satisfied with their plans.

The vast majority of respondents believed that their business doesn’t have the necessary skills or staff to put in place a successful advertising campaign.

The authors of the report, Martin Gill and Nigel Fenwick, stated that:

“The organisational structures, processes and ways of working that have proven so successful in the past are now your firm’s greatest enemies in its race to embrace digital technology.”

The report also suggests that IT and ecommerce companies, and organisations that deal with sales, are most likely to be impacted by and involved in online strategies.

Digital advertising company Ranking Solutions regularly reacts to breaking news and research. Responding to the story, Gareth Owen, Managing Director of Ranking Solutions, said:

“Marketing is vital to the success of any business but this research clearly shows that there are a lot of businesses out there who either haven’t been convinced of the benefits or don’t have the skills required to create successful campaigns.

“Worst of all is the fact that most employees seem to recognise this but for one reason or another, whether it’s dated, conservative thinking from directors or a mistaken belief that SEO, PPC and social media advertising is too expensive, there are many businesses that are yet to do something about it.

“A lack of in-company skills is no real excuse as there are agencies out there, and we’re one of them, that can help any business to get ahead online.

“We create creative bespoke campaigns for all of our clients and are proud to have a fantastic success rate.”

Ranking Solutions is an online marketing company based in Hapton, Lancashire. The company delivers PPC (Pay Per Click), SEO (Search Engine Optimisation), social media and web design solutions. Visit their website at www.rankingsolutions.co.uk to find out more about what they do and how their creative approach to digital advertising can help your business thrive in the online arena.

Contact Gareth Owen for quotes on 0800 195 3582 or info@rankingsolutions.com