PRESS RELEASE - MARCH 2014

New Cozy Plush™ Fox Character to Join the Intelex Portfolio
 

The Cozy Plush™ range has been a great success for Intelex since launch in 2005.  Selling over 12 million products worldwide, the Cozy Plush™ range continues to be popular with consumers and a firm favourite on the retainer's shelves.
 

Intelex are delighted to announce some exciting new additions to the fully heatable Cozy Plush™ toy range.
 

With input from both consumers and retainers, Intelex have created an array of delightful new animal characters including a wise snowy owl, a mischievous badger, a super cute giraffe, a beautiful Bear, an adorable Hedgehog and a friendly turtle among the exciting new designs.
 

Importantly, the expanded collection will also include a clever and cunning new animal character to delight children. With Ylvis' song ‘What Does the Fox Say?' becoming one of the top trending videos on YouTube throughout 2013, and with Project Nursery predicting fox designs to be a top trend in 2014, Intelex have responded by adding a brand new fantastic fox to the Cozy Plush™ range, which will no doubt appeal to both boys, girls and grown ups too.
 

Speaking about the newly expanded Cozy Plush™ range, Intelex's Sales Director Darren Ingram said "The Cozy Plush™ range is one of our most successful brands within the Intelex portfolio and the new characters we are making available for autumn/winter 2014 will continue to offer retailers fresh, original products which will be available to buy from August 2014".
 

All products in the Cozy Plush™ range are fully heatable and in only two minutes in the microwave will be ready to help lull little ones off to sleep with their comforting warmth and gentle scent of relaxing lavender. Serving as a fun and fashionable substitute for the traditional hot water bottle, the Cozy Plush™ range will delight kids and grown-ups alike.

In order to find out more about Intelex's new Cozy Plush™ products, please visit Intelex's website www.intelex.co.uk, call on 01933 679 777 or send an email to sales@intelex.co.uk

--- Ends ---

Editors Notes

Intelex Group was founded in London in 1995 to commercialise a new and innovative way to relieve everyday aches and pains. Their revolutionary new Hot-Pak™ design was the first ever fully microwavable herbal heat pack to be sold in Europe. It became an immediate success with consumers and retailers alike. Intelex have since gone on to produce a wide portfolio of heatable personal products and warmable plush toys. Currently supplying over 8,000 retailers, including Sainsbury's, Argos, Lloyds Pharmacy and Amazon to name but a few, The Intelex Group also supply exclusive and non-exclusive distribution in 44 countries in Hong Kong, England, USA and Australia. No other manufacturer has the same level of experience and expertise in this highly specialised industry.

Intelex Group (UK)

Units 17-18 Regent Park, Booth Drive, Park Farm Industrial Estate,

Wellingborough, Northamptonshire, NN8 6GR.

Tel: 01933 679 777 Fax: 01933 679 888

For further press information, please contact Keri Williams at Williams Commerce Marketing on 0116 326 1116, or email

keri@williamscommerce.com