Ranking Solutions, a prominent name in the internet marketing world, has recently reiterated the constantly growing importance of having a website that provides a straightforward and easy to use experience for smartphone and tablet browsers, arguing that websites geared strictly towards desktop browsers are losing money hand over fist.

In recent years mobile browsing has exploded, with the number of people visiting websites via a smartphone in the UK roughly neck and neck with those using desktop computers – a fact that Ranking Solutions says is presenting huge problems for businesses that have yet to adapt.

Speaking from their offices in Lancashire, a spokesperson for Ranking Solutions said:

“We’ve seen mobile browsing figures grow at a rapid rate, particularly in the UK, and the result has been that there are many thousands of British businesses out there who have seen a fall in website conversions for no other reason than that people are moving away from desktop surfing and they’ve yet to optimise their site so that it’s mobile friendly.

“The problem is that because smartphones and tablets have different screen dimensions, many older websites that have been created for desktop browsing simply aren’t suitable or easy to navigate if you’re visiting from your phone. The result of this is that most mobile browsers will leave a website if it hasn’t been designed with them in mind, meaning that many websites are losing a considerable number of potential sales and leads.”

The good news however is that making your existing website responsive is very easy, as Ranking Solutions explained.

“On the plus side if you do have a website that’s geared only towards desktop users there are many companies out there, ourselves included, who can help you to make your website suitable for all visitors, no matter whether they’re surfing the internet on a phone, desktop computer, tablet or laptop.

“We have a highly creative and experienced web design and development team who have helped many of our clients to increase website retention and conversion rates on the back of a professional and modern responsive website. If your website isn’t mobile friendly already we’d love to hear from you.”

Ranking Solutions are hugely passionate about all things online marketing related and offer responsive website design, search engine optimisation, ppc and social media management amongst other services. They have a creative and hardworking design team who can make your website mobile and tablet-friendly. Visit the Ranking Solutions website at www.rankingsolutions.com for more information.

Contact Gareth Owen for quotes on 0800 195 3582 or info@rankingsolutions.com.