One of the country’s leading digital marketing agencies, Ranking Solutions, has commented on fresh figures suggesting a big year for online retailers

Online retailers could be in for one of the best years on record in 2014, with recently released data predicting that retailers will dispatch a grand total of 865 million orders this year.

According to figures released by IMRG (Interactive Media in Retail Group), online retailers could be in for a massive year after February figures put the industry back on target, making up for poor numbers in January. The industry is now set to see a 14.2% year-on-year volume increase and 865 million orders delivered in all. Comparatively, there were 760 million orders sent recorded in 2013.

However, it’s been noted that for this to happen that retailers must do more to provide customers with a quality of service from the start to the end of the buying process – especially when it comes to delivery options. IMRG said that 12% of deliveries will fall short of meeting customer expectations if current standards are not improved upon.

Andrew Starkley, head of e-logistics at IMRG, said: “The IMRG MetaPack Delivery index is now tracking well ahead of 2013 in terms of volume and quality of service.

“Although higher delivery prices are bound to be unpopular with consumers and retailers, they at least appear to be allowing the investment in the services necessary to improve customer satisfaction.

“However, even with these service improvements, the rise in volume means it is likely that more than 100 million orders will not be delivered to meet online shopper’s increasing expectations so there is still much to do.”

RS Internet Marketing, an internet marketing company who frequently respond to industry news, reacted positively to the figures. A representative said that we could be in for another record year:

“Figures suggest that e-retail could once again be in one for one of the biggest years on records, which is great news for us as we have many clients who are at the top of Google and are in prime position to benefit from e-commerce growth.

“We use a wealth of expertise and a creative approach to take our clients to the front of search engines no matter their industry, using a technique known as SEO (Search Engine Optimisation).

“Because our clients are at the top of Google we’re able to deliver high traffic, leads and sales.”

RS Internet Marketing is an internet marketing company in the UK that focuses on responsive website design, corporate branding, social media marketing, search engine optimisation and pay per click advertising. The company is hugely passionate about digital marketing and has a talented team who have had great success in taking websites to the top of search engines. More information about RS Internet Marketing can be found on their website at www.rsinternetmarketing.co.uk.