PRESS RELEASE: 2014

2014 Looks Set To Be One of Intelex's Strongest Years Yet

As innovators of on-trend microwavable plush toys, the Intelex Group have gone from strength to strength since their inception in 1995.

With their own brand licensed ranges becoming increasingly prevalent in the gifting departments of independent, high-street, home and interior stores, Intelex's warmable plush toys have proven to be popular with a wide demographic of customers, offering accessible price points for consumers and strong margins for retailers.

With further extensions to the Intelex product range expected throughout the coming months (over 35 new products are to be launched) 2014 is set to be the Intelex Group's strongest year yet.

Among the new Intelex products is an exciting range named ‘Warmies'®. Manufactured with a unique blend of different fabrics, colours and textures, the Warmies® have a quirky and lovable look and feel, that is sure to make them stand out on any display counter. Filled with treated millet, six of the Warmies® will be launched this year, with further line extensions in the pipeline.

Having sold over 11 million units worldwide to date, Intelex's flagship Cozy Plush™ range will see further additions: an adorable Cozy Plush™ Badger, a cool Turtle, a cute giraffe, and a wise OWL are among the fun new designs.

Especially exciting is the addition of a furry fox to both the Hooty™ Friends and the Cozy Plush™ ranges; mischievous, smart and cool, the trending fox designs are expected to be very popular indeed.

For adults who love the Cozy Boots™ and Slippers, new lilac and pink colours will join the existing cream and brown Cozy Boots and Slippers range

Whilst Hooty™ owls who have proven incredibly popular since launch in 2012 will see exciting new extensions to the Hooty™ collection, including the much anticipated tawny owl.

Speaking about the popularity of their warmable products, sales director at Intelex Darren Ingram says, "Multi-purpose toys will always have a great appeal. As soft cuddly toys by day and warmable bed companions by night, our range of microwavable toys have the fun factor, and make excellent alternatives to the traditional hot water bottle".

"We receive regular feedback that both children and adults love the plush toys for their warmth and their relaxing soothing aroma. The heatable product market has evolved substantially since we created the original Hot-Pak®, invented to help soothe everyday muscle aches and pains.  Our innovation pipeline is absolutely key to keep driving new creative products to market to keep retailers shelves fresh and consumers delighted year after year. "

For further details about Intelex's new ranges coming this year please call Intelex on 01933 679777, email them at sales@intelex.co.uk, or visit the contact page of their website.

--- Ends ---

Editors Notes

Intelex Group was founded in London in 1995 to commercialise a new and innovative way to relieve everyday aches and pains. Their revolutionary Hot-Pak™ design was the first ever fully microwavable herbal heat pack to be sold in Europe and it was an instant success with consumers and retailers alike.  Intelex have since gone on to produce a wide portfolio of heatable personal products and warmable plush toys.  Currently supplying over 8,000 retailers, including Sainsbury's, Argos, Lloyds Pharmacy and Amazon to name but a few, Intelex Group also supplies exclusive and non-exclusive distributor in 44 countries from their warehouses and offices in Hong Kong, England, USA and Australia.  No other manufacturer has the same level of experience and expertise in this highly specialised industry.

Intelex Group (UK)

Units 17-18 Regent Park, Booth Drive, Park Farm Industrial Estate, Wellingborough, Northamptonshire, NN8 6GR.

Tel: 01933 679 777     Fax: 01933 679 888