PRESS RELEASE APRIL 2014

New Magento Website Increases Sales for German BBQ Manufacturer Landmann UK

Williams Commerceannounce the re-launch of a refreshed new Magento website for prominent German Barbeque Manufacturer Landmann's UK operation.

Landmann have built a reputation for the production of design led, attractive and affordable barbeques for over 40 years and were the first company to introduce large-scale barbequing equipment to the German market. The manufacturer is now represented in almost every country in Europe, with their German engineered barbeques being sold in the DIY, garden and food trade. Expansion is continuing further afield internationally.

The UK based Landmann has made a significant investment into their ecommerce operations due to the large volume of consumer enquiries being received regarding the Landmann product range and location of their nearest authorised Landmann stockist.

Martin Carnaby, Managing Director of Landmann UK says; "We're delighted with our refreshed new website. It accurately represents our business branding and our strategy as a business to drive and direct customer enquiries to our appointed Landmann stockist network."

"Whilst consumers are not able to buy barbeques direct (except for discontinued/clearance models, spares and someaccessories) the website aims to educate and inform consumers of our product range by means of detailed specifications, imagery and social media."

The find yournearest stockist featureis considered an important feature to help end users locate official Landmann stockists and is certainly a tool that is very much welcomed by Landmann's retail network.

Gerrard Smith, senior buyer forJT Frith, a stockist of Landmann comments; "The Landmann barbeques are strong sellers in our business and we receive regular consumer feedback regarding the high quality and stylishness of the range.  Landmann's online marketing efforts are helping to drive traffic into our stores.  Their new website is fantastic and is obviously helping."

The refreshed website is built on the latest Magento community edition V1.8.0.

Magento is the world's fastest growing ecommerce platform and has grown a reputation for giving vendors complete and flexible control over running their online business whilst providing a smooth and fast user experience. Magento offers B2B businesses like Landmann the opportunity to cost effectively build their brand online directly with consumers whilst supporting their trade network with features like the find your stockist feature.

The new website is designed with a new style tile effect allowing Landmann to offer multiple messages on the prime marketing real-estate above the fold, which creates a visually stunning display of the Landmann product range.

With easy navigation, fast loading speed, and useful product manuals and instruction sheets for download, products pages with enhanced zoom facility, convenient filtering and one page checkout makes for a happy user experience for website visitors.

With the new website in place and receiving an improved level of enquiries and sales of spares already, Landmann's promise to its UK customer base is to continue to offer unique and alternative types of gas and charcoal barbeques with real innovation and quality being the main strengths and features for their new ranges to be launched in 2015.

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Notes to Editors:  Williams Commerce is one of the UK's leading providers of B2B ecommerce solutions. Established in 2009, with a team of over 45 Magento ecommerce, technology and digital marketing specialists, the team have a proven track record creating high performing websites. Williams Commerce who counts Panasonic, Pizza Express and British American Tobacco amongst its clients is renowned for developing long-term relationships with their client's offering commercial advice and technology solutions in order to build multi-million pound businesses online.

For further press information, please contact Keri Williams at Williams Commerce Marketing on 0116 326 1116, or email keri@williamscommerce.com