PR 36211

30 April 2014

Rapid response from MicroGraphix

More and more websites are accessed via a plethora of devices. A recent survey*found that, in Q4 2013, tablet and smartphone ecommerce browsing accounted for 26.79% which is up from 18.38% in 2013. It is now crucial to a business to recognise that the website must function effectively on mobile devices to ensure business is not lost to competitors with smartphone and tablet-friendly sites.

Responsive website design (RWD) ensures that a website automatically adjusts in size to provide the best possible browsing experience, maximising functionality and usability for the user whether their device is a tablet, smart phone or PC.

Specialist in pioneering website design and construction, MicroGraphix utilises RWD methodology to build beautiful websites includinghttp://www.redvisioncctv.com/. More examples are featured on www.micrographix.co.uk/web

Mike Linzey from MicroGraphix explains "It is now possible to address multi-device browsing issues thanks to these advances in HTML coding. While, in the past, you needed to have a separate mobile version of the site, it's now feasible to build and maintain just one site that serves many needs. Additionally, there are search engine visibility benefits and Google recommends that sites should be built using a responsive design whenever possible".

Research also shows that there has been a huge shift to people scanning and reading emails on their smartphones. Responsive emailshot design ensures messages can be read on a smartphone without any zooming required, greatly increasing the chances of getting the messages and information across.

*Moetate Q4 2013 Ecommerce Quarterly, published February 2014

For further information about MicroGraphix, please visitwww.micrographix.co.uk/webor call 01869 250806.

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With compliments:

Alison Relf

Taylor Alden Ltd

Unit 2, Temple Place

247 The Broadway

London

SW19 1SD

Tel: 020 8543 3866

Fax: 020 8543 2841

Email:alison@tayloralden.co.uk