PR 36251
14 May 2014

MicroGraphix creates stunning new images for Triumph Motorcycles

Pictured is a MicroGraphix image for Triumph Motorcycles.

When Triumph Motorcycles needed updated images for their new website, the company turned to MicroGraphix to provide the skills, inspiration and studio required to produce industry-leading imagery for the crucial accessories pageswww.triumphmotorcycles.co.uk/accessories.

As well as product and creative photography, MicroGraphix specialises in composite imagery involving the merging of studio and location photography. In Triumph's case, this involved shooting the bikes in the MicroGraphix studios and comping them into stock location scenes. Benefits include straightforward logistics, shorter lead times, weather independence, reduced security risks and no location scouting is required, providing a much more reliable and lower cost solution.

Chris Coggins, MicroGraphix's director of photography, explains "We've been shooting for Triumph since 2006. It's always a pleasure working with the bikes and the team; being a keen motorcyclist myself helps ensure the authenticity and accuracy of the images"

Stuart Broady, Triumph's Accessories Sales & Marketing Manager, added "Our new website, launched in 2013, has given us a fantastic platform to promote our range of accessories in all our markets. To take advantage of this, we needed to improve the quality of our product and bike shots. Working with MicroGraphix has been very straightforward, and the quality of work is excellent. This is demonstrated by the composite shots; the majority of people do not realise that they are not actual location shots, until it is pointed out that they are composite shots."

For further information about MicroGraphix, please visitwww.micrographix.co.ukor call 01869 250806.

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With compliments:
Alison Relf
Taylor Alden Ltd
Unit 2, Temple Place
247 The Broadway
London SW19 1SD
Tel: 020 8543 3866
Fax: 020 8543 2841
Email: alison@tayloralden.co.uk