PRESS INFORMATION

19^thMay 2014 

Travelling to Brazil for the World Cup? Protect yourself from Dengue Fever with Craghoppers

Some cities in Brazil on high-alert warning for Dengue Fever

 According to the latest analysis* published in The Lancet Infectious Diseases, there is a high alert warning for Dengue Fever at three World Cup venues in Brazil - Natal, Fortaleza and Recife. If England comes top of their group, they will play in Recife on the 29^thJune. 

Dengue is a viral infection spread by mosquitoes which is widespread in tropical and sub-tropical regions, such as parts of Brazil. Symptoms include: high temperature (fever), headache, pain behind the eyes and bone, muscle and joint pain. 

Leading travel clothing brand Craghoppers, has the ONLY PERMANENT insect repellent clothing on the market, and is urging those planning to travel to the World Cup in Brazil to make protection a priority when visiting high risk cities. 

Brazil has recorded the largest number of cases of Dengue Fever than anywhere in the world between 2000 and 2013, with more than seven million cases reported. It can cause life-threating illness and there are currently no vaccines. 

NosiLifeclothing from Craghoppersoffers the following benefits against biting insects including mosquitoes, ticks and midges:

• Up to 80-90% reduction in actual bites

• Up to 90% effective in repelling blood feeding

• UPF 40+ protection from UV rays

• Anti-bacterial treatment for freshness

• Non-toxic and non-irritant

• Moisture Control technology to keep cool in hot climates

• NosiLife treatment is permanent and won't wash out

 Another recent report** has also identified that Manaus, where England will play against Italy on the 14^thJune, has a risk of Malaria and Yellow Fever.

 A world-exclusive from Craghoppers,NosiLifeis theONLY PERMANENTinsect repellent clothing on the market, which gives up to 90% protection from biting insects including ticks, mosquitoes and midges.NosiLifeclothing is available for men, women and childrenwith tops, t-shirts, trousers, hoodies, dresses, skirts, socks & scarves, plus much more in the range to give the traveller complete head-to-toe protection from the dangers of mosquitoes and other insect bites.

For her: TheNosiLife Long-Sleeved T Shirt(SRP £30) is a lightweight melange t-shirt packed with technology including NosiLife permanent insect-repellency and wicking Moisture Control to keep the wearer dry and comfortable. The scoop neck long sleeved T is available in sizes 8-20 in Rose Pink Marl, Turquoise Blue Marl and White.

The Craghoppers NosiLife Sirena Hooded Jacket(SRP £50) is a soft cotton jacket offering comfort and protection when the sun goes down. Constructed from a lightweight mélange fabric with insect repellent technology, it includes a draw cord hood, two zipped lower pockets and a full length zip. It also features a front panel security pocket and a new feminine script Craghoppers logo. The Sirena is available in sizes 8-20 in Rose Pink, Navy Blue and Litchen Green Marl.

For him:TheNosiLife Baracoa Trousers(SRP £50) are active trousers with articulated knees for unrestricted movement. Featuring moisture wicking technology for comfort and dryness and fast drying Wash&Wear for quick and easy laundering, theBaracoa Trousersare available in sizes R: 30"-42" in Pebble and Windsor Blue Marl.

Key to the men's range theNosiLife Luas Long Sleeved Shirt(SRP £70) features a stretch fabric for freedom of movement, roll-up sleeve fasteners for versatility, as well as moisture control technology.  The shirt, which offers a 90% reduction in bites, has a cooling collar, drying loops, zip-fastening pocket and sunglasses wipe to provide practical protection on the go. TheLuasis available in sizes S-XXL in Bright Lime, Port Red and Pool Blue.

Accessories: NosiLife Travel Socks(SRP £12)protect against biting insects and are easy to wash/dry- infused with permanent insect-repellent, the travel twin pack keeps hot feet cool and happy. The socks are quick-drying for life on the move.

Craghoppers NosiLife Jungle Hat(SRP £20) Not only infused with permanent insect-repellent technology, but it is also lightweight enough to pack effortlessly into luggage. It is available in sizes S/M & M/L in Pebble/Black Pepper, Cedar/Pebble and Black Pepper/Pebble.

 To find out more aboutNosiLifeand to see the whole Craghoppers collection please visitwww.craghoppers.com

-ENDS-

For press enquiries please contact Priya Mistry Keall or Marta Williams at MCS PR E:priya@mcspr.co.ukormarta@mcspr.co.ukT: 0161 437 4634.

Notes to editor:

*http://www.bbc.co.uk/news/health-27441789

**http://www.bbc.co.uk/news/uk-27292112

About Craghoppers

Craghoppers started making clothing specifically designed for the outdoors back in 1965. A group of guys in West Yorkshire were planning to climb Everest and wanted gear to withstand the harshest of conditions, so they researched and designed fabrics that would protect them from the extreme cold. This was the birth of Craghoppers.

So this is our heritage, and based in Manchester, we have continued to develop fabrics and clothing designed to protect our customers, wherever they travel and whatever the climate. Craghoppers is currently distributed in over 20 countries worldwide and sold direct to over 100.

Awards:

2009 - OutDoor Industry award for the category of material and innovation for NosiLife

2010 - Op Pad Magazine in The Netherlands - Innovation Award for its NosiLife collection

2010 - Silver Walk Magazine Reader Award for Best Walking Trouser for the Craghoppers Kiwi Trousers

2011- Bronze Wanderlust Award for Craghoppers Travel Equipment

2011- Camping Magazine best clothing award for its NosiLife Shirt

2011- Gold Walk Magazine Reader Award for Best Walking Trouser for the Craghoppers Kiwi Trousers

2012- Bronze Wanderlust Award for Best Equipment Brand

2013- Bronze Wanderlust Award for Best Equipment Brand