RS London – a popular digital marketing company commented on the recent insightful infographic by Digital Marketing Philippines, where Jorge Gregorio, a leading SEO expert and internet marketer, outlined reasons SME’s and businesses across the world should consider using digital marketing to expand their reach.

The statement echoes Google’s statistics for companies that actively incorporate digital marketing into their advertising strategies. They show that those companies experience a revenue growth expectancy of 2.8% on average over businesses that do not choose to use a wider selection of digital marketing methods or any for that matter, for their company’s benefit.

SME’s who make full use of digital marketing techniques have more chance of expansion, not just within their workforce but their business too over other non-users. With these chances being around 3.3 times better for digital marketing users, it seems the logical thing to do to aid any business wishing to expand further.

Jorge Gregorio said in his recent post:

“Digital marketing is more cost-effective than traditional marketing,” writes Gregorio. “Small businesses have very little resources and even capitalization. That is why Digital Marketing provides them with a better and much more cost effective marketing channel that delivers results.”

All the facts point to digital marketers such as RS London gaining far better Cost-Per-Lead results compared to other offsite marketing channels. To explain, take traditional marketing strategies and methodologies, such as attending trade shows, conferences and exhibitions, undertaking telemarketing and such forth. These activities only provide about 12% compared to email marketing and social media applications that receive more than double that at around 27%.

Dr. Leo Lynn of DCU Business School, an industry expert also gave some important advice on correctly applying digital marketing to any businesses advertising campaign.

He explained that although there is mass appeal for social media, it might not be the most efficient use and investment of time and effort for every business and organisation out there. “With data collected there can be many problems”, says Dr. Lynn, “the best advice for entrepreneurs and businesses starting out is to place the majority of your focus on the company website instead of social media initially, as this is the ‘virtual manifestation of a retail outlet or company business.’

Regarding the impact that digital marketing can have on your business, there are so many additional parts to digital marketing than just social media, the use of sites such as Instagram, Twitter and Facebook. What actively makes the difference is the inclusion of the following four key applications to online marketing, typically search engine optimisation (SEO), online presence, online marketing strategies and branding.

RS London are proud to supply their wide range of services and digital marketing solutions to local, nationwide and international businesses and their website can be located at www.websitemarketinglondon.co.uk