Ranking Solutions Ltd – a leading ethical SEO marketing provider in the UK recently spoke out about the use of unethical and poor linking strategies that fall far from Google’s guiding principle, still being used by a number of reported ‘professional’ service providers.

Focusing on one particular incident that has occurred in the United States, where a reputable law firm has filed a lawsuit against their SEO firm because of its building of unethical link farms that don’t adhere to the strict guidelines set by google, Ranking Solutions were prompted to present their own views.

As the US is a nation that is all too familiar with legal wrangles and very adept at suing each another over even insignificant occurrences,  the news still comes as a breakthrough, if successful changing the legal ramifications SEO providers elsewhere could face if proved to be actively using black hat or improper techniques within any link building strategies.

The search engine optimisation firm at the receiving end of the law firm’s subpoena, The Rainmaker Institute, is said to be preparing itself for when they will face the online marketing offences of which they are accused, with a court date yet to be released.

Healthy Google rankings are vital to the survival of many businesses today, especially now as we live and operate within such a technological age. Maintaining good, ethical rankings for all keyword searches relevant to a company has never been so important as it is now, making the difference between success and failure for any company relying on their online presence to generate an income.

The Managing Director of Ranking Solutions, Mr. Gareth Owen, spoke of the importance of staying within the guidelines set out by Google, where a variety of offsite marketing techniques such as link building strategies, social media applications and press releases will ethically assist a company in gaining a stronger presence online.

“As a dedicated SEO expert delivering ethical marketing solutions to businesses large and small, we understand the severity of the damage that can occur through incorrect practices. Cutting corners or opting to use unethical measures will always affect a website’s health but with the news of the ensuring law suit towards the offending SEO Company, I believe it will open up a few eyes to the added dangers of attempts to cheat the system.”

“Radical changes had to be made to way Ranking Solutions Ltd and many other reputable SEO specialists operated, especially following the roll out of the Panda and Penguin updates issued by Google. We persevere by using only ethical measures to create the most effective online marketing strategies.”

Discover more about Ranking Solutions Ltd via their website at www.rankingsolutions.com today.