PRESS RELEASE JULY 2014

A Bumper Trade Show for Intelex at Harrogate 2014

Fresh back from the Harrogate Home and Gift Fair last week, Intelex have reported high footfall to their stand and a bumper year for pre-season orders.

Darren Ingram, Intelex's Sales Director comments it was a very successful show for their heatable products. "We now consider Harrogate to be a national show for us. We welcomed customers from as far afield as Southampton, Scotland and Wales, from sectors including Garden Centres, Gift stores and Department stores including Beales and Fenwicks."

Intelex received phenomenal feedback for their newWarmies®range, retailers loved the style, texture, colours and fabric of the new heatable characters.

The new range of Warmies® is a highly anticipated product line from Intelex in 2014 and presents a real departure from their usual heatable soft plush toys. 

The six new Warmies® characters with their patchwork appearance are created in soft cotton, with cute colour combinations.  Filled with treated millet and gently scented with lavender, the Warmies® are fully heatable in the microwave to make comforting little bed warming companions for children aged 3+.

The new Warmies® will retail for £14.95, offering retailers attractive margins of over 45%. 

The heatable toy sector is creating new growth opportunities for retailers and particularly during the autumn/winter months where the dual function toys make superb gifts for all kinds of occasions, for both children and adults who love the convenient and contemporary take on the traditional hot water bottle.

Visit Intelex atwww.intelex.co.ukto view their full range of heatable plush toys.

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Editors Notes

Intelex Group was founded in London in 1995 to commercialisea new and innovative way to relieve everyday aches and pains. Their revolutionaryHot-Pak™ design was the first ever fully microwavable herbal heat pack to be sold in Europe and it was an instant success with consumers and retailers alike. Intelex have since gone on to produce a wide portfolio of heatable personal products and warmable plush toys. Currently supplying over 8,000 retailers, including Sainsbury's, Argos, Lloyds Pharmacy and Amazon to name but a few, Intelex Group also supplies exclusive and non-exclusive distributor in 44 countries from their warehouses and offices in Hong Kong, England, USA and Australia. No other manufacturer has the same level of experience and expertise in this highly specialised industry.

Intelex Group (UK)

Units 17-18 Regent Park,Booth Drive,Park Farm Industrial Estate, Wellingborough,Northamptonshire,NN8 6GR.

Tel: 01933 679 777Fax: 01933 679 888

For further press information, please contact Keri Williams at Williams Commerce Marketing on 0116 326 1116, or email

keri@williamscommerce.com