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29.
July
2014.
Huge increase in home cooking directly connected to influence of TV Chefs, says Betterware.
 Online and door to door shopping emporium Betterware has responded to news that more people are cooking at home following massive influence from TV personalities and prime time chefs.

 

A recent survey indicates that TV food programmes are inspiring us to spend more time being creative in the kitchen.  When they are fun, friendly and presented simply, viewers want to recreate the trendy and nutritious offerings from the likes of celebrity chefs Jamie Oliver, Gordon Ramsey and Gino D’Acampo.

 

The attraction for becoming more creative in the kitchen has become widely popular and many more individuals are now introducing themselves to a far broader array of ingredients and cooking techniques. Taking inspiration from many methods used across the globe and on television, along with the ready availability of more exotic ingredients found in supermarkets.    This has created more home cooking challenges, such as Jamie’s fifteen minute meals, which appeals to audiences looking for fast, nutritious and flavoursome food when time is of the essence.

 

Betterware, the Birmingham based online and mail order shopping giants, provide a comprehensive selection of items for use throughout the home and will react quickly to news, research and surveys relevant to their product range. A company spokesperson believes that the surge in popularity for healthy home cooking that is introducing the UK’s public to a wider palette is fantastic news:

 

“It is brilliant to hear the news that the UK is becoming more adventurous when it comes to cooking, thanks to the broad influence of so many TV chefs today. Their dynamic and delicious menus present audiences with a completely innovative and new take on classic dishes, in addition to widening viewers understanding of different cooking methods; to completely transform the texture and tastes of even the most ordinary foods.

 

“Cooking programmes were often notoriously bland or outright eccentric looking back up until the mid to late nineties but with their newfound increase in popularity, people are now finding cooking a fun and exciting hobby.”

 

Providing a massive collection of items for cooking and the kitchen, from preparation to storage, kitchen utensils and so much more, Betterware have remained as one of the market leaders for budding kitchen enthusiasts and believe more individuals will catch the home cooking bug yet.

 

“We stock an amazing assortment of innovative items that are designed to assist you in the kitchen, whether making the simplest of meals to creating a feast for many. We strive to offer customers the tools they require to ensure the food they aspire to create is easy to produce.  Offering chic, fun and cleverly designed kitchen aids to supreme quality  pots and pans that are built to last.    We applaud the efforts of celebrity chefs that are reintroducing cooking to the UK.”

 

Betterware, the hugely successful home shopping company established since 1928 has grown from strength to strength, expanding its product range to cover all aspects of the home. The Betterware website holds a wealth of terrific purchases and can be located at www.betterware.co.uk today.