Search Engine Optimisation and Social Media experts Ranking Solutions has responded to news that updated Google search algorithms will push the two advertising disciplines closer together.

 

The news comes as Google continue updating search algorithms for Penguin, Panda and Hummingbird that place extra focus on social sharing and content as the key elements of maintaining search engine strength.

 

Affecting approximately 90% of searches online, the Panda, Hummingbird and Penguin search algorithms work by stripping away what are referred to as ‘bad searches’. These are keyword stuffed sites: those with mass amounts of heavily duplicated content, automatically sourced, poor link farmed feeds and manipulated hyperlinks. Higher search rankings have and will continue to be the result of the originality, relevance and quality of website content.

 

Google itself is now far more human-friendly in the way that it not only encourages users to search using particular questions and more complex phrases but is geared towards offering a more rewarding experience, rather than just allowing the user to search using specific keywords or generic search terms. In this sense, for many seo companies the need to merge both ethical seo techniques with social media applications allows for greater possibilities to provide ‘brand value’ for their clients.

 

Burnley based SEO and Social Media industry experts Ranking Solutions Ltd react regularly to industry news, reports and research. A company spokesperson believes the onus on quality, ethically sound content and varied social media applications are key; a service that they have provided and will continue to, in order to maintain the high rankings their clients still experience, even amidst the algorithm updates over the last few years:

 

“As we have always known, the connection between search engine optimisation and social media applications is the foundation for a strong and reliable online presence, to ensure high rankings across all search engines – especially Google.

 

“Although we still see a divide between seo techniques and the use of social media, we have learned to merge both successfully, allowing for greater coverage for our clients whose services tend to be searched for online using more complex phrases.”

 

Established for over a decade, Ranking Solutions is a digital marketing agency that provides SEO, PPC, website design, social media management, copywriting and more. The website for Ranking Solutions Ltd can be found at www.rankingsolutions.com