Butch & Bess offering retailers 70% gross margin with

new POS display at PATS Harrogate

Natural pet grooming product company Butch & Bess is set to launch a refillable point of sale starter pack for pet businesses next month.

The company which manufactures a range of essential oil based grooming products will offer retailers, groomers and vet surgeries a heavily subsidised and eye-catching point of sale display at PATS Harrogate between September 14 - 15. The new product will also be available to order online while stocks last.

Containing a range of 33 products, the starter pack, worth £318 at retail value, will be available to pet businesses for just £80, offering trade professionals a significant 70% gross margin.

“Artfully designed, our new and refillable display consists of 12 500ml conditioning shampoos, nine 50ml pet perfumes, six 250ml daily coat sprays, three 250ml detanglers sprays, and three 250ml pet bed and car deodorisers,” explains Mark Hirschel, co-founder of Butch & Bess.

“At normal trade prices these products cost £168, therefore retailers save more than 50%. Anyone interested in purchasing a POS display can order directly from Butch & Bess at Stand D21 in PATS Hall B.”

Butch & Bess will also be launching its seasonal Christmas product, ‘Santa Paws Festive Mists for Him and Her’ in cheerful 250ml bottles which retail at £10. Pet businesses that pre-order the product by Sept 10th will be able to achieve a gross margin of up to 70%, depending on the quantity ordered, with trade prices starting at £4.50.  

“Last Christmas, our Santa Paws natural mists, which can be sprayed directly on dogs, their beds and in the home,  proved to be the perfect stocking filler for many furry family members and was featured as a top pet gift for Christmas in publications such as the Daily Mail, Sunday Mirror magazine and the Daily Telegraph.” adds Jo Amit, co-founder of Butch & Bess.

“Presented in ‘His’ and ‘Her’ bottles, Santa Paws Festive Mists evoke the joyful sensations of Christmas, while eliminating the smell of soggy doggy! The male scent contains uplifting notes of orange, precious wood and cedarwood, while the female scent is created from a delicate blend of aromatic bergamot, orange and ylang essential oils.”

Please visit www.butchandbess.com for further information about Butch & Bess products and their future trade show appearances. Alternatively, please call 020 3004 5255 and a member of the Butch & Bess team will be happy to assist with your enquiry.

ENDS

Written on behalf of Butch & Bess by PR99. For further information, please contact Lucas Coe MPRCA on +44 (0)1543 305 996 or +44(0)7540 226 389. Alternatively, please email lucas@pr99.co.uk.

NOTES TO EDITOR

ABOUT BUTCH & BESS

We produce natural, divinely scented, essential oil based grooming products for dogs. Proud made in the UK, our products are free from alcohol, parabens, soap, dyes, phosphates, phthalates and other harsh chemicals.

Our meticulously selected essential oils include Lavender, Cedarwood, Rosemary, Juniper, Lemongrass and Rose. We infuse combinations of these oils in five signatory fragrances: Butch Leather, Bess Petite, Stinker Belle, The Perfect Calm and Maybe Bebé.

Made with Argan Oil, Oat Kernel extract, Hydrolysed Wheat Protein and Aloe juice, Butch & Bess offers healthy and healing grooming for discerning pet owners. Pets are left looking, feeling and smelling great!