Gourmet flavoured coffee specialist Fresco Coffee has responded to news that drinking fresh ground coffee can guard against many conditions and ailments, including tinnitus.

New research, released by Brigham and Women’s Hospital in Boston, Massachusetts, has found that drinking four or fix cups of freshly prepared coffee (not freeze-dried) could protect against tinnitus, despite coffee being blamed as a consumable that aggravated symptoms.

More than 65,000 women were involved in the study, led by Professor Gary Curhan. The results found that those who consumed the most cups of fresh coffee dramatically reduced their risk of developing the condition. In a statement he said: "We observed a significant inverse association between caffeine intake and the incidence of tinnitus among these women."

A growing problem for adults of both sexes, tinnitus is a condition that causes a constant ringing in the ears, one so impeding that it can cause sufferers to sink rapidly into depression.

Affecting hundreds of millions of individuals around the world, with over 50 million Americans and 10% of Britons suffering from tinnitus of varying levels, this new study could help people to better protect against the disease by encouraging coffee consumption. Professor Curhan added: "The reason behind this observed association is unclear. We know caffeine stimulates the central nervous system, and previous research has demonstrated caffeine has a direct effect on the inner ear in both bench science and animal studies.”

Although further research is needed to fully support the claim, it wouldn’t be the first time that coffee has been identified as a drink with positive health associations. The popular beverage is known for being a healthy addition to a balanced diet when taken in moderation.

Preston-based fresh flavoured coffee suppliers, Fresco Gourmet Coffee, regularly react to relevant research and news within their industry. A spokesperson for the company believes that the medicinal properties of ground coffee supersede many individuals’ expectations:

“The latest news that fresh coffee could reduce the occurrence of tinnitus is interesting, not just for coffee lovers but also for medical boards and research organisations. As a company immersed within the coffee industry, we have always been aware of many benefits that it can provide.

“These new findings help to further our understanding of just how beneficial our fresh ranges can be to our customers, and we look forward to seeing further research on this connection.”

Fresco Gourmet Coffee is a Lancashire-based family run business, passionate about flavoured coffee and eager to share that passion with their broad customer base. Established since 2006, having amassed many years’ experience working within the retail sector for other companies, Fresco Coffee now have a dedicated following that continues to grow. Their beans can all be viewed on their website at www.frescogourmetcoffee.co.uk.