Growing Demand for British Wildlife Themed Toys.

Plush toys continue to be popular on retailer's shelves. Consumer demand is driving the creation of a wide variety of on trend and multi-functional plush toys.

Intelex's Hooty™ Owls are a great example of a product that has taken advantage of popular culture and has been selling very well since launch in July 2012. The versatile Hooty™ has wide ranging appeal as proven through take-up in stores like Lakeland, Cargo Home stores, Debenhams, Dobbies and fashion retailers like New Look and River Island. The owl trend shows no sign of waning.

In fact, the demand for owls appears to be morphing into a wider category, where well-known animals from British wildlife are proving popular with retailers and consumers.

Darren Ingram Sales Director at Intelex says.  "We are always on the look-out for new and emerging trends and bringing those to market quickly.  British Wildlife themed toys is hotting up as a key category for autumn/winter 2014/2015.  Our newly created range of fully heatable owls, foxes, badgers and hedgehogs from our Hooty™ Friends and Cozy Plush™ ranges is very popular, with retailers placing forward orders in the lead up to Christmas."

View the new ranges of Cozy Plush™ and Hooty™ Friends online now and don't forget you can register for a trade account with Intelex to access trade prices.

Intelex will be show-casing their new exhibition stand and full range of heatable plush toys at this years Autumn Fair at the NEC Birmingham from the 7th to the 10th of September and The Intelex Group will be located in the gifts sector on stall number 5J16-K17.