Lingerie, hosiery and nightwear online retailer My-Knickers comment on the recent launch of a ‘gravity-defying’ strapless multiway bra for bustier ladies.

A name synonymous for designing a fabulous range of lingerie, especially bras for women with a ‘fuller bust’, Curvy Kate has broken the mould by launching their first strapless multiway bra.

Called the Luxe, the new bra is now capable to support weights of up to five kilos without requiring straps that some other bra manufacturers rely on for cups larger than F or G. The new bra took two years to develop and will allow women with a large bosom to have the most support possible, without the discomfort of load bearing straps.

Charlotte Davies, the head of design for Curvy Kate, said: “Previously many strapless bras have stopped at an F or G cup; so many women have felt a little overlooked by the industry.

Talking about the amount of scientific work that went into the latest design, Charlotte added: “Fit is always our number one priority and our strapless bra has taken over two years of development with fit testing throughout to produce something functional and covetable. We’re thrilled with the Luxe as it is one of the world’s largest strapless bras, with a proven lift that has been tried on hundreds of women across the UK.”

Lancashire-based online lingerie specialist My-Knickers regularly react to industry news and research. A spokesperson for the company believes that more focus needs to be placed on bras for women who are naturally bustier:

“Regardless of a women’s size or proportions, they should have access an array of fantastic designer options. We believe the new Luxe bra from Curvy Kate will be a wonderful success, especially for ladies who have larger breasts, for whom, bra choices can be less varied than for average sized women.”

My-Knickers stock a large selection of quality lingerie items from some of the biggest names in the sector. You can find out more about the company and their many great products by visiting their website today at www.my-knickers.com.