Home shopping and door to door consumer products company Betterware has responded to news that shopping on the go via mobiles have overtaken PC shopping for the first time in the UK.

In the latest testament to the importance and freedom that mobile devices offer users amidst their busy lifestyles, a report has found that visits to retail websites using smartphones and tablets has overtaken those made from home desktop PCs. 52% of traffic monitored throughout the last quarter was from mobile devices, a huge mark up over previous years.

In between May and July of 2014, there was £24.2bn spent online with a staggering £8.7bn being spent using smartphones and electronic tablet devices. The figure has now shifted to place the majority of consumer purchases now being made from mobile devices to tablets and then smartphones, outlines the report.

The IMRG is the UK’s industry association for online retail and their Capgemini Quarterly Benchmarking Report contains information on online consumer buying trends in Britain every three months.

This quarter it revealed that 36% of UK online sales are now carried out on smartphones and tablet devices, with that figure rising to 40% for clothing websites.  The chief information officer at IMRG, Tina Spooner, spoke of the rise in mobile shopping, saying:

"With over half of all e-retail traffic now coming via smartphones and tablet devices, the latest results reveal a huge landmark in the growth of mobile commerce. Considering that as recently as 2010 mobile visits to e-retail sites accounted for less than 3% of traffic, this latest milestone represents staggering growth of 2,000% over the past four years."

Possibly one of the oldest and most reputable door to door home shopping companies operating in the UK today, Betterware offer a unique range of consumer goods, ranging from goods for the kitchen, around the home, cleaning products, health and beauty and much more. As a leading UK company that make full use of their online sales operations in addition to their traditional catalogue delivery services, they are a company who regularly responds to relevant news and reports within the home shopping sector.

A spokesperson for the company welcomes the report findings and believes that further advancements in how we shop online will be tailored even more to fit in with our busy schedules, a move that is expected in the near future:

“The move towards more sales being generated via mobile devices shows that technology now allows a greater level of accessibility when wanting to browse for online goods at times when convenient with the user. For companies such as ourselves, where although our customer delivery services are the foundations of our business, the internet is becoming a bigger part of our operations and will continue to be, which is why we’ve created a mobile/tablet friendly website to enhance our customer’s ordering experience.”

Established since 1928, Betterware is a household name with a rich pedigree in UK Home Shopping. Presenting a comprehensive array of goods spread out over many genres, discover the vast assortment of products available to purchase from the trusted experts at www.betterware.co.uk today.