Press Release
October 2014
Please see links to images in editor's notes
M-is Presents Boris Johnson with Route to Parliament
Boris Johnson, Mayor of London, got more than he bargained for on Wednesday 8thOctober when he declared the new global headquarters of award-winning international creative, marketing and communications agency, M, officially open. Following an innovative alternative to ribbon cutting, when the Mayor acted as a human dynamo, pedalling to power up creativity and forcing giant screens to spark into life, he was presented with an unexpected but timely gift.
Combining the power of M's digital agency Voice, and Resonance, which also officially launched on 8thOctober, Daniel Ritterband presented the Mayor with a totally new website that has been designed to reflect his very personal charismatic and engaging approach to politics.
Daniel, former Campaign Director for the Mayor and Director of Marketing & 2012 Communications at City Hall said: "Having created Boris's previous election sites I had a feeling I knew what would be needed and what would be most effective. We have taken the opportunity to create something that I know he will not even have had the chance to think about yet. But we didn't just want to create a traditional constituency MP type website. We did a thorough review of what is out there and decided to present something fresh and new to the political world.
"Our gift to Boris contains a blend of parliamentary and local content and numerous innovative ways to get more people involved. Our digital company, Voice, has come up with a superb design inspired by the Metropolitan line and added party political messages, local issues, social media and some really fun features that reflect. Who else would ask what laws would you like to see abolished?"
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Editor's Notes
For further information about M-is please visitwww.m-is.com
For press enquiries please contact Jan Lasnon on 07971 669606,jan.lasnon@m-is.com
Images
M BJ Homepage
Ask Boris
Youtube Boris Johnson
Challenge the Status Quo with Boris
(Please click on links to download image - if these are not suitable please email jan.lasnon@m-is.com or call 07971 669606)
The M family of companies is:
M-Voice- creating digital destinations that connect clients with relevant audiences. Guided by insights and motivated by innovation, Voice delivers digital experiences that people want to share - real creative combined with commercial thinking.
M-Resonance- Strategies, campaigns and asset building to challenge reputations of states, countries, corporations and individuals.
PJF Associates -Currently Director of Protocol, First European Games, Baku 2015, Paul Foster is an influential figure in the Olympic world. He was previously Head of Protocol, Events and Hospitality Services at the International Olympic Committee (IOC) and worked within the Olympic Movement for 14 years.
Sportcel- provide strategic advice and support to brand investors and rights holders within the sports and live events industry. Sportcel provides consulting services through every stage of sponsorship activation and implementation, from audit and benchmarking through concept development to design and implementation.
Amigo -Amigo Integration works with brands across a wide range of audio visual and communication projects, with the objective to engage audiences and showcase a client's service &/or product offering.
Aga Performance -a company with a first class, twenty year track record delivering learning and developing solutions that go straight to the heart of performance improvement challenges.